Why do businesses struggle in the market and fail to attract their ideal customers by droves?
- Failure to understand who their audience is and how they think
- Failure to identify the core essence of their brand
- Failure to craft a compelling and powerful brand story
- Failure to create a robust and expansive message framework
- Failure to create a cohesive visual language
To answer these questions, my AYB brand strategy framework has evolved from over 20 years of brand strategy experience, helping founders and companies move away from the Red Ocean and into a profitable Blue Ocean.