Branding

It can be daunting to set up a brand new sports brand when you face mega-names like Nike and Adidas. These athletic giants can spend your entire marketing or branding…

Whether your pet business is focused on selling toys, health food and supplements, grooming or something else, you need a strong brand and solid marketing campaigns to stay competitive. Presentation…

With all the focus on brand name recall, brand image, it can be easy to forget that good branding isn’t the only thing that matters to a business.

The third article in the series of Branding 101 lists some basic terminologies of branding. This follows from the second in the series: Key Branding Terminologies. A good brand campaign starts…

Having a Brand Evangelist elevates the credibility of your company by having someone established as a leading authority, it increases the emotional affinity and likeability of your company through personality…

A company mascot for your business could be just what you need to help develop deeper brand loyalty with your customers and could play an important part in your branding.…

As an entrepreneur, you may know a lot of things about your business and the industry in which you’re competing, but you might not be clear with the concept of…

In a competitive world, there are few differentiating factors that would have as much impact on your bottom line as your recession-proof brand strategy.