Branding

In a competitive world, there are few differentiating factors that would have as much impact on your bottom line as your recession-proof brand strategy.

As a new business, it is always difficult to find immediate footing. There are many competitors out there and getting the attention of the target market will be very difficult…

Social media has helped level the playing field when it comes to advertisement and marketing. Here are some example stories.

Branding is frequently associated with giant companies. Given the arrogance of most big players in the market, small businesses end up intimidated.

Branding and advertising campaigns require a long process of planning before the actual execution. They can choose between emotional or rational approaches.

The choice of colors for a logo can make a business successful or not - at least in terms of recall among target consumers.

The success is a branding campaign is never absolute. There are times when branding attempts also tend to fail.

A lot of interactions involving brands now take place via the Internet. This could mean having changed guidelines on how to do the branding.

YouTube is the largest video sharing website in the world and it is easily the most recognizable. It was founded in November 2005 by three former PayPal employees in order…

Impulse buying, the secret behind instant sales. And surely what works for the physical store and TV ads can surely work online, too.