Branding

In this week’s brand roundup, we look at a bold new can design from Pepsi, innovative plasticpreneurs and the effects of the Coronavirus virus scare on regional businesses. Along the…

In this week’s brand roundup, we explore how Samsung is embracing VR to promote a worthy cause—enhancing their image in the process. Then we examine the dynamics of advertising in…

In this week’s brand roundup, we’re covering Doritos, Panda Express and NBCU. These companies are exhibiting forward-thinking and savvy marketing know-how. We’ll explore how Doritos is engaging younger audiences with…

To build a powerful medical brand, you’ll need to know what these cliched design elements are so you can avoid them at all costs—or else use them with intention, putting…

In this post, we’ll cover several aspects of digital branding that many, many companies get wrong. You see, with the explosion in popularity of social media, many businesses rushed to…