Branding Archives

How To Stop Attracting The Wrong Customers

Understanding and figuring out who your ideal customer is, is paramount to success. Narrowing your focus and restricting your buyer profile will do wonders. This may sound counter intuitive to…

Mash BonigalaOctober 24, 2022

Branding

Why Should They Buy From You?

In a previous episode, we spoke about Brand Stories and why they are so important. Today, I’ll talk a little bit about Brand Positioning. Most companies ask the question why…

Mash BonigalaOctober 24, 2022

Branding

Startups Brand Identity: How To Create Powerful Startups brands.

The visual manifestation of the brand is one of the most critical factors that could make or break a startup. A visual manifestation starts with the brand identity for startups…

Mash BonigalaJanuary 27, 2022

Branding

On the Wings of Red Bull

Why do well-known brands spend so much money on advertising? Well, advertising a brand is for the people, especially the target market, to know about it. Ok, here the question…

Mash BonigalaMay 23, 2022

Branding Branding Strategy

Is Your Brand Confident?

Just like people, brands need to be confident in order to succeed and leave a legacy behind. Just as how lack of self-confidence leads to poor results in life which…

Mash BonigalaOctober 27, 2022

Branding Branding Strategy Startup Resources

How to Build a Tech Startup Brand Step-by-Step

Do you have the next big tech startup brand? Excellent! Without constant innovation, we would have stale software and a never-ending list of problems waiting to be tackled by someone,…

Mash BonigalaJanuary 25, 2022

Branding

London Business Show Booth Branding

I visited the 31st London Business Show on May 15th, 2014 at Excel, London and have enjoyed it very much. I went with an intention to only find out more…

Mash BonigalaFebruary 15, 2022

Branding Branding Strategy

Brand Differentiation : One Question To Rule Your Brand

How is your business different from your closest competitor? A simple question with profound implications. A typical answer that most of the business owners had was that they were better…

Mash BonigalaFebruary 8, 2022

Branding Branding Strategy

The Branding Guide to Launching a Successful Mobile App

Strong branding is a key element that will ensure your app gets used frequently. Not convinced? Let’s look at a few examples of mobile apps that have been around for…

Mash BonigalaMay 23, 2022

Branding

Who Is Your Target Market?

Understanding your target market thoroughly is the single most critical thing a business owner could do to help their brand on the road to success.

Mash BonigalaApril 12, 2022