Branding Archives

Branding

Brand Success Checklist

I wanted to do a quick video on how your brand should be the focus, and a checklist of a few items that’ll allow you to… to make your brand…

Mash BonigalaJanuary 20, 2022

Branding Branding Strategy

How To Build A Luxury Brand (#1) – SERVICE

In today's episode I look at a client's question about how a brand can define itself as a luxury brand. There is no set definition of luxury. Ask your clients…

Mash BonigalaJuly 5, 2022

Branding

Holiday Branding Ideas For Real Estate Companies

The holiday season is almost upon us and businesses should start thinking about how to leverage the season to generate some extra sales and revenue and more importantly create some…

Mash BonigalaApril 12, 2022

Branding

Is Your Brand Top-of-mind?

Is Your Brand Top-of-mind?: Top-of-mind awareness is defined in Marketing Metrics as “The first brand that comes to mind when a customer is asked an unprompted question about a category.

Mash BonigalaApril 12, 2022

Branding Branding Strategy

Brand Value Proposition

In a recent post on launching your clothing line brand, one of the most critical elements of a brand that I wrote about was Brand Value Proposition. Most businesses do…

Mash BonigalaSeptember 23, 2022

Branding

Difference Between Brand And Logo Design

All too often companies confuse branding with logo design or vice versa. The difference is quite blurry and depends on the context of usage. In this article I will try…

Mash BonigalaSeptember 23, 2022

Branding

From Logo Designer To Brand Storyteller!

This weekend we had our annual business retreat in London. Every year we take a few days off to evaluate our company progress for that year and to refresh and…

Mash BonigalaJanuary 15, 2024

Branding

Your Startup Company Needs Robust Logo Branding

A startup company logo design should be carefully crafted by an expert designer who understands branding principles and has experience working with startups and related fields.

Mash BonigalaSeptember 21, 2022

11 Brands that Have Stood the Test of Time

Branding

11 Timeless Brands that Have Stood the Test of Time

The companies listed below prove that not only have they adapted to the modern marketplace – they’ve thrived, and in many cases are bigger than they’ve ever been.

Mash BonigalaSeptember 1, 2022

Branding

When Social Media is a Bad Idea

Despite the popularity of social media marketing, it’s not right for everybody. For many businesses, social media will not make a whole lot of sense. For some, it may even…

Mash BonigalaJanuary 27, 2022