Branding Strategy

Creating a brand strategy from scratch is a complex, iterative process that requires a deep understanding of both your audience and the market. Simply having a great product is not…

Availability bias can be a deceptive force in decision-making, subtly guiding your strategy with its compelling whisper. It presents the most immediate data as the truth, potentially sidelining your startup's…

Blue Ocean Brand Strategy - a primer on how to take your brand from the red ocean to a blue ocean by making your competition irrelevant. Concepts created by Renée…

Your brand vocabulary is more than just a set of words; it's a comprehensive toolkit that shapes every facet of your brand's communication. This vocabulary is the foundation of how…

Creating audience personas is like making a bunch of new friends. You learn about them, understand them, and then do your best to keep them happy. It’s a powerful tool…

Discover the transformative power of brand purpose in today's competitive marketplace. Our comprehensive guide unveils how aligning your brand with a core purpose can catalyze customer loyalty, enhance employee engagement,…

Have you ever caught yourself humming a jingle from an ad you saw years ago? That's the magic of a good story. It's not the flashy logos or the catchy…

In the contemporary commercial landscape, where the repercussions of climate change are distinctly perceptible, the onus is on businesses to prioritize sustainability. Especially for startups, this extends beyond curtailing their…

Discover everything you need to know about building a strong brand from scratch. Get insights and tips from our comprehensive guide for startups.