Branding Strategy Archives

Fluff Is Your Brand Message Killer (With Examples)

I list a few examples of "fluffy" brand messages, then talk about how to identify fluff in your own strategy or messaging, add a few thoughts on why fluff is…

Mash BonigalaApril 18, 2024

Branding Strategy

Evolve your brand through rebranding!

Rebranding your business is a serious and complex undertaking. It’s not something that should be taken lightly, especially if your business has been around for a while. In this article,…

Mash BonigalaSeptember 26, 2022

Branding Strategy

What is your brand promise?

Brand Promise - The promise you make to your target audience and the world at large is what makes or breaks your brand. What is yours for this New Year?

Mash BonigalaOctober 24, 2022

Branding Strategy

Japanese Strategy: From Nowhere To Everywhere!

« Two Spanish Strategies: Gran Melia Fenix & El Bulli! | SpellBrand Enters Dubai Branding Scene »Hiroshi Fujiwara: A Japanese designer who seems focused on not being focused! The other day when I wanted…

Mash BonigalaFebruary 1, 2022

Branding Strategy

Fundamentals Of Value Based Pricing

In this article, I talk about how value-based pricing can turn your business and brand around and take you towards success.

Mash BonigalaOctober 27, 2022

Branding Strategy

How To Connect Your Brand To People’s Emotions

As part of the new podcast series on brand building, today I talk about connecting your brand to people's emotions. Brands that tap into our emotions are far more successful…

Mash BonigalaJanuary 24, 2022

Branding Strategy

The Narrow Focus Brand Strategy

So what is your brand strategy? Are you depending on the quality of your product or service alone to build a quality brand? As Al & Laura Ries say in…

Mash BonigalaApril 24, 2024

Branding Branding Strategy

Is Your Brand Confident?

Just like people, brands need to be confident in order to succeed and leave a legacy behind. Just as how lack of self-confidence leads to poor results in life which…

Mash BonigalaOctober 27, 2022

Branding Branding Strategy Startup Resources

How to Build a Tech Startup Brand Step-by-Step

Do you have the next big tech startup brand? Excellent! Without constant innovation, we would have stale software and a never-ending list of problems waiting to be tackled by someone,…

Mash BonigalaJanuary 25, 2022

Branding Notes for the quintessential entrepreneur from SpellBrand®

Branding Strategy

Use Content Marketing To Dominate Your Market

Content Marketing - To gain authority, you need to show the world your knowledge and expertise in the field of your choice or that of your business.

Mash BonigalaSeptember 23, 2022