Branding Strategy Archives

How To Build A Luxury Brand (#1) – SERVICE

In today's episode I look at a client's question about how a brand can define itself as a luxury brand. There is no set definition of luxury. Ask your clients…

Mash BonigalaJuly 5, 2022

Branding Branding Strategy

Brand Value Proposition

In a recent post on launching your clothing line brand, one of the most critical elements of a brand that I wrote about was Brand Value Proposition. Most businesses do…

Mash BonigalaSeptember 23, 2022

Branding Strategy

7 Ways to Build a Booming Beauty Business

The beauty and spa industries are highly competitive environments, and if you want your business to thrive, you’ll have to bring in your A-game every day. The life span of…

Mash BonigalaOctober 24, 2022

Branding Branding Strategy

Signs of a Possible Brand Collapse

Given the challenges that brands face these days, more have become more vulnerable to collapse. It is a very depressing event for any business owner to see his or her…

Mash BonigalaJanuary 26, 2022

Branding Branding Strategy

6 Signs You Might Be Experiencing a Brand Disconnect

Unfortunately, the image you’re trying to cultivate might not agree with how it is actually being perceived. How can you tell if you’re experiencing a brand disconnect, and how can…

Mash BonigalaFebruary 7, 2022

Branding Strategy

Effective Branding Strategies for Hotels

Banding can allow hotels to differentiate themselves, form business alliances, pricing structures or product extensions.

Mash BonigalaFebruary 9, 2022

Branding Strategy

How To Build Brand Loyalty

Brand loyalty is an essential component of success in small business. It’s important not just that people identify with your brand, but that they feel committed to your company. Luckily,…

Mash BonigalaJuly 5, 2022