Branding Strategy

What is brand expression? It’s a somewhat ephemeral topic that many entrepreneurs gloss over in favor of moving on to the more concrete aspects of their startup.

A Hero's Journey To Your Brand: we’re revealing a powerful marketing technique that experts use to create sizzling sales letters and ultra-persuasive blog posts. This brand strategy concept is rooted…

How trying to fake your brand till you make it would lead to disaster and how to counter that to create a successful brand. A piece of cautionary advice to…

In this post, we’re exploring viable business ideas for 2020 and beyond. We’ll start by examining business trends that will impact virtually all industries in the coming years. Then we…

FOMO (Fear Of Missing Out) - we’ll pull the curtain back, revealing must-know strategies that you can use right now to grow your brand and customer base.

In this post, we’ll explore brand trust, examining several companies who have lost and regained it. Brand trust can be a nebulous concept, and it’s easy to brush it off…

A well-formed brand storytelling strategy can equip you with powerful marketing materials that will help you stand out from your competitors. In this article we discover how to hone your…

Customer Avatar - Without a doubt, if you want to get an edge over the competition, learning how to use this powerful yet simple tool is one of the most…

In this article, we’ll reveal how the call to action relates to the sales funnel, and we’ll tell you how to write them for every stage. You’ll learn how to…

It’s a reality of commerce: certain brands rise to the top and…just stay there. What are they doing that you aren’t? How did they reach such a vaulted position, and…