Branding Strategy

Brand perception is a crucial, though oft-ignored, aspect of brand management. We focus so much on product quality, innovation and customer service that we tend to not consider how people…

Your brand story is the ongoing saga you tell customers about who you are, what you believe in, and what you have to offer. It can take shape over several…

Many brands, both old and new, have managed it by being intentionally different—by taking pains to differentiate themselves from their competition. These companies have created ads that focus on telling…

All luxury fashion brands have rich stories behind them. In this post, we’ll take a look at three, with an eye to what we can learn from them. If you…

These are 15 awesome ways to skyrocket your brand awareness. It's a good idea to implement all 15 strategies and to build small creative teams that push your brand beyond…

If you can identify the few inputs that are making the biggest difference to your, you can replicate them. If you make a practice of doing this, again and again,…

There’s no doubt that apparel brands today need that special something that sets them apart. Fortunately, there are many techniques that you can employ right now to give you that…