Branding Strategy Archives

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How To Stand Out From The Competition

How do you, as an emerging brand, differentiate yourself? The advent of the Internet and social media means it’s no longer enough to have the best product. It’s not enough…

Mash BonigalaSeptember 23, 2022

Branding Strategy

Build a Successful Brand the Easy Way with Attraction Marketing

In this post, we’ll demystify the attraction marketing process, touching on key components and specific tactics. One single post can’t cover all of the nitty gritty, but you will come…

Mash BonigalaSeptember 12, 2022

Branding Strategy

Is Your Brand Message Losing You Customers?

Brand messaging is a critical part of your brand success. Don't go about it without a strategy and plan. Avoid using weak statements, watered down sales pitches and fluffy press…

Mash BonigalaMay 2, 2024

Branding Strategy

Brand Core Values For Brand Success

Brand Core Values - Like people, companies and brands too should have a set of brand core values that stand as the guiding principles of how the brand should behave.

Mash BonigalaJune 13, 2023

Branding Strategy

How To Use The GROW Model To Grow Your Brand

Often business owners do not really why their business is not doing we well as it should. In reality, the problem is not the product/service but rather other factors that…

Mash BonigalaMay 16, 2022

Branding Strategy

Why You Need A Brand Mentor

Have you ever wondered how some brands seem to make all the right moves and effortlessly create great awareness aroud their brand? Wonder how they are doing it? The answer…

Mash BonigalaJanuary 15, 2024

Branding Strategy

Brand Positioning Strategy: How To Gain Mindshare!

Learn how to develop a winning brand positioning strategy that captures customers' minds and drives business success. Get expert insights and tips.

Mash BonigalaMay 2, 2024

Branding Branding Strategy

The 10 Commandments Of Brand Building

In this noisy world and saturated market place, brand building is the key to being heard, cutting through the noise, creating brand recall, gaining customers and increasing revenue. Brand building…

Mash BonigalaOctober 27, 2022

Branding Strategy How To Guides Marketing Strategies

Buyer Persona – How It Can Increase Sales

Buyer Persona: You have to pay attention to 3 critical elements: buyer personas, brand positioning strategy, and pricing strategy. In this article, I discuss the importance of understanding who your target…

Mash BonigalaSeptember 1, 2022

Branding Strategy

Create Your Brand Heritage For Success!

The importance of having a heritage of your brand cannot be overstated. Most young brands struggle when it comes to establishing creditability. This is due to the lack of heritage…

Mash BonigalaFebruary 2, 2022