Branding Strategy Archives

Does Your Luxury Business Look Like A One Star Service?

The world is full of luxury businesses looking cheap and shoddy. Their design image, their message, their story and as a result even their service or product is far from…

Mash BonigalaFebruary 9, 2022

Branding Strategy Startup Resources

3 Leading Causes Why Most Startups Fail

In this post, I discuss 3 causes that may be overlooked by most people and perhaps not even recognized by some. As a serial entrepreneur myself and having launched 3…

Mash BonigalaFebruary 8, 2022

Branding Strategy

Are You Worried About Starting A New Business?

Starting A New Business: some experts advise the new comers to the business world to start their work from the end and work backwards to the start.

Mash BonigalaApril 30, 2022

Branding Strategy

7 Hard Lessons You Can Learn From Abercrombie & Fitch

There have been many mega brands which have perished just because their CEOs and boards of directors failed to accept changes. And Abercrombie & Fitch, which is hitting the media…

Mash BonigalaJuly 5, 2022

Branding Strategy Startup Resources

Saving ‘Startup’ Ryan!

I call this post “Saving ‘startup’ Ryan” because, if Ryan is taken as a straying startup, he is to be saved and brought back to his business home. So if…

Mash BonigalaJune 1, 2015

Branding Strategy Startup Resources

There Is A Space For Every Startup!

Most of the newcomers to the business world feel that their ideas have already been used by others, and so they may not have any scope of doing well if…

Mash BonigalaFebruary 2, 2022

Branding Strategy Startup Resources

Not All Startups Are Novices!

When we think of Startups, the first thing that comes to our mind is that a startup always starts with maximum financial constraints and minimum know-how in marketing and branding.…

Mash BonigalaJanuary 4, 2022

Branding Strategy

Brands & Brand Ambassadors

We all know that branding a product or business or a startup involves a number of strategies to create "brand recall". Besides the quality of the product or service, which…

Mash BonigalaSeptember 23, 2022

Branding Strategy

Branding Your Brand!

While the motive behind a story writer is to make as many readers as possible read his story, the motive behind every businessperson is to make as many customers use…

Mash BonigalaNovember 1, 2021

Branding Strategy

Create A New Category For Brand Success

A lot of brands struggle to make inroads into the market place and gain significant mind share. They typically chalk it down to product/service features vs benefits scenario. But the…

Mash BonigalaSeptember 23, 2022