# Spellbrand

> Spellbrand is the brand naming and identity agency for companies that can't afford to get it wrong. Founder-led by Mash Bonigala, who has named 250+ brands and built 2,000+ brand identities over 25+ years. Trademark-aware, flat fees. Founded 1998, with a presence in New York, London, and Dubai.

## What Spellbrand is

- **Category:** Brand naming agency (naming-first). Strategy is embedded inside every naming engagement; identity/design is offered only as an expansion to existing clients, not as a standalone acquisition service.
- **Principal:** Mash Bonigala, Founder & Principal — has named 250+ brands over 25+ years.
- **Founded:** 1998.
- **Positioning:** The brand naming and identity agency for companies that can't afford to get it wrong. Founder-led, trademark-aware, flat fees.
- **Locations:** New York, United States · London, United Kingdom · Dubai, United Arab Emirates.

## Offers

- **Brand Naming** ($18k–$28k flat) — strategy, positioning, name development, trademark screening, and architecture guidance. 4–6 week cycle. https://spellbrand.com/brand-name
- **Naming Programs** (retained) — a retained naming partner for institutions and portfolios that name continuously: ventures, products, sub-brands, spin-offs.
- **Rename** (by engagement) — renaming for companies forced to change by lawsuit, merger, or expansion; fast and trademark-aware.

## How Spellbrand names brands

1. **Strategic Discovery** — understand the long-term brand vision, goals, and where the brand is in its journey.
2. **Deep Research & Analysis** — research the business, category, target market, and competition; develop inventive, evocative, memorable candidate names.
3. **Trademark & Domain Screening** — preliminary trademark screening and domain availability checks on every candidate name.
4. **Name Presentation & Storytelling** — present 6–10 names, each with a rationale and brand story, mapped to architecture and core values.

## Key pages

- Homepage: https://spellbrand.com/
- Brand Naming: https://spellbrand.com/brand-name
- Naming Portfolio: https://spellbrand.com/brand-name-portfolio
- How We Name: https://spellbrand.com/how-we-name
- Brand Strategy: https://spellbrand.com/brand-strategy
- Our Work (case studies): https://spellbrand.com/portfolio
- About: https://spellbrand.com/about
- Blog: https://spellbrand.com/blog

## Selected named brands

Brennia, Elegore, Oriens Aviation, CIBO House, Chronos, Dapper Yankee, Levonor, Marikit, Fusion Fresh, Auroreo, and many more.

## Contact

- Book a call with Mash: https://mash.one/call
- Website: https://spellbrand.com