Luxurily: Brand Naming Meets Luxury Travel Identity
The Challenge: Creating a Brand Name Worth a Million Dollars
We created an awesome brand name and a stunning brand identity for a luxury travel agency with global aspirations! We also secured a Fortune 500 domain name for the client!
Our brand naming experts at Spellbrand specialize in researching, brainstorming and coming up with brand names that are not only unique, short and catchy but also have a story and meaning that can be leveraged by our clients to build their brand stories.
This challenge requires:
- Unique brand name: Short, catchy, with deep meaning
- Story-driven naming: Name that can build brand stories
- Premium domain: Securing valuable domain name
- Luxury positioning: Brand identity for global aspirations
Brand Naming: Luxurily with Deep Meaning
Such is the case with this particular client for whom we created a seemingly simple brand name – Luxurily – which is an awesome brand name with deep meaning and story. Amazingly we also secured an awesome domain name – www.luxurily.com – which itself is worth a million dollars! Securing such a domain name in 2015 is quite a feat!
This brand naming success works because:
- Simple yet meaningful: Seemingly simple name with deep meaning
- Story potential: Name that can build brand stories
- Premium domain: www.luxurily.com worth a million dollars
- 2015 achievement: Securing such domain in 2015 is quite a feat
Brand Mark: Multiple Levels of Meaning
Creating a brand mark is a tough and intricate process. For this client, we created a logo design that has multiple levels of meaning and significance. We created iconic elements representing the various core values of the brand and amalgamated them into a cohesive and stunning logo mark. The logo design is made up of an iconic map pin to represent travel, an iconic crown element to represent luxury, a beautiful crest element to signify the elite target audience of the brand, and a travel route to represent the destination.
This logo design works because:
- Map pin: Represents travel and destinations
- Crown element: Represents luxury and premium positioning
- Crest element: Signifies elite target audience
- Travel route: Represents destination and journey
- Cohesive mark: All elements amalgamated into stunning logo
The Result: Luxury, Royalty, and Eliteness
The result is a stunning logo design that exudes luxury, royalty and eliteness.
Embossing and Letter-Pressing: Gold Leaf Luxury
Embossing and letter-pressing are excellent formats for luxury brand identities. Here you can see the logo looking stunning letter-pressed with gold leaf to create an extraordinary luxury look and feel.
This approach works because:
- Embossing: Creates tactile luxury experience
- Letter-pressing: Adds premium feel
- Gold leaf: Extraordinary luxury look and feel
- Physical touchpoints: Luxury brand identity formats
Brand Identity: Simple Yet Complex
This brand identity shows you how majestic and appealing the logo mark is. A brand identity must be simple enough to be used across different media and at the same time be complex enough to communicate a brand story. The relative positioning and sizes of the various elements should be adjusted to make the overall design aesthetic. Although the primary logo usage on official documents must be consistent it is ok to take creative liberty when it comes to merchandizing.
This brand identity approach works because:
- Simple enough: Works across different media
- Complex enough: Communicates brand story
- Consistent usage: Primary logo on official documents
- Creative liberty: Flexibility for merchandizing
Results: A Brand Name Worth a Million Dollars
The brand identity we created for Luxurily successfully combines brand naming expertise with luxury travel brand identity design. The brand name Luxurily, with its deep meaning and story, combined with the multi-layered logo mark incorporating travel, luxury, and elite positioning, creates a complete brand identity that exudes luxury, royalty, and eliteness.
Today, Luxurily uses this brand identity to attract luxury travel clients with global aspirations, positioning them as a luxury travel agency with a brand name worth a million dollars (www.luxurily.com), a multi-layered logo mark that communicates travel, luxury, and elite positioning, and a complete brand identity system that works across all media from official documents to merchandizing.
