Santa Domenica Cigars: Premium Luxury Through Brand Strategy
The Challenge: Premium Luxury Brand Identity
Santa Domenica cigars are made with high-quality tobacco. Thanks to their tobacco suppliers from the Dominican Republic, Brazil, Nicaragua, Ecuador Cuba, they can assure the finest quality cigars with exquisite taste and smooth draw.
Santa Domenica cigars can please even the most demanding smoker’s palate, providing them with a memorable experience with each puff. To bring that premium luxury and high quality to life, SDP came to Spellbrand to create a brand strategy and stunning branding and visual language.
This challenge requires:
- Premium luxury: Bring premium luxury and high quality to life
- Brand strategy: Complete brand strategy development
- Visual language: Stunning branding and visual language
- Luxury positioning: Position as luxury activity, culture, sophistication
Brand Strategy: Luxury, Culture, and Sophistication
To begin, Spellbrand conducted in-depth research on the cigar industry. Through this research, the agency discovered that premium cigars and cigar smoking, in general, were seen as a luxury activity and a sign of culture, sophistication, and gentleness.
With this understanding, Spellbrand created a brand story and positioning strategy to emphasize these attributes and set Santa Domenica cigars apart from its competitors.
To achieve this, the agency used the 5 pillar brand strategy framework, which included the following:
This brand strategy works because:
- Luxury activity: Premium cigars seen as luxury activity
- Culture and sophistication: Sign of culture, sophistication, and gentleness
- Brand story: Brand story emphasizes these attributes
- Positioning strategy: Positioning strategy sets apart from competitors
- 5 pillar framework: Uses 5 pillar brand strategy framework
Visual Identity: Heraldic Emblem Logo
With these pillars in place, Spellbrand created a visual identity to bring the brand story and positioning to life. The agency designed a heraldic emblem primary logo that managed to look modern and elegant at the same time.
This visual identity works because:
- Heraldic emblem: Heraldic emblem primary logo design
- Modern and elegant: Looks modern and elegant at the same time
- Brand story: Brings brand story and positioning to life
- Premium positioning: Reflects luxury, culture, sophistication
Brand Applications: Complete Packaging System
This primary logo design was then used to create secondary logo icons and designs for a cigar label, humidor, and box design. The agency also created a series of gift boxes and limited edition cigar boxes for special releases.
The brand’s official pattern, looked luxurious. Printing on a satin inset took the packaging to the next level.
This packaging system works because:
- Secondary icons: Secondary logo icons for various applications
- Cigar label: Cigar label design
- Humidor design: Humidor design
- Box design: Box design for cigars
- Gift boxes: Series of gift boxes
- Limited editions: Limited edition cigar boxes for special releases
- Luxurious pattern: Official pattern looks luxurious
- Satin inset: Printing on satin inset takes packaging to next level
E-Commerce Website: Unmatched in Small Cigar Retail
We also built a beautiful e-commerce website that featured a stunning design, beautiful layout, and high-quality photos and colors to lift the cigar brand to the stratosphere. With a robust commerce store built in, the client was set to take on the cigar world.
This website design works because:
- Stunning design: Beautiful e-commerce website with stunning design
- Beautiful layout: Beautiful layout and high-quality photos
- Color system: High-quality colors lift brand to stratosphere
- Robust commerce: Robust commerce store built in
- Market ready: Client set to take on cigar world
In addition to the visual identity, Spellbrand also worked on developing a comprehensive communications strategy for Santa Domenica cigars. This included creating a messaging platform aligned with the brand’s purpose, values, and positioning and developing communications tactics such as advertising, public relations, and content marketing.
One key aspect of the communications strategy was to position Santa Domenica cigars as a premium cigar brand that is not just for special occasions but for everyday enjoyment.
To achieve this, the agency created a series of print and digital advertisements featuring the cigars enjoyed in various settings, such as in the office, at home, and on vacation.
Another critical aspect of the communications strategy was to build relationships with influencers and media outlets in the cigar industry. Spellbrand identified key influencers and media outlets and worked with them to create content that would showcase Santa Domenica cigars in a positive light and reach a wider audience.
The agency also developed a content marketing strategy that included creating blog posts, videos, and social media posts to educate and inform consumers about the brand, the cigars, and the cigar-smoking experience. This content was designed to appeal to new and experienced cigar smokers and to position Santa Domenica cigars as a go-to brand for those looking for a premium cigar experience.
To track the effectiveness of the brand strategy, Spellbrand established key performance indicators (KPIs) such as website traffic, social media engagement, and sales. The agency could make data-driven decisions and adjust the strategy as needed by monitoring these KPIs.
Spellbrand’s brand strategy and visual identity for Santa Domenica cigars were hugely successful. The brand was positioned as a premium cigar brand that is not just for special occasions but for everyday enjoyment. The communications strategy helped to reach a wider audience and increase brand awareness.
The e-commerce website was unmatched in the small cigar retail sector and the overall design work was creative and stunning. Thanks to the hard work and dedication of the Spellbrand team, Santa Domenica cigars was able to establish itself as a leading player in the premium cigar market.
As a result of the brand strategy and visual identity developed by Spellbrand, Santa Domenica cigars saw a significant increase in sales and brand awareness. The e-commerce website was a key factor in this success. It allowed the brand to reach a wider audience and sell cigars directly to consumers. The website’s design was unmatched in the small cigar retail sector, providing customers a seamless and enjoyable shopping experience.
The communications strategy also played a critical role in the brand’s success. By positioning Santa Domenica cigars as a premium cigar brand that is not just for special occasions but for everyday enjoyment, the agency was able to appeal to a wider audience, including new and experienced cigar smokers. The relationships built with influencers and cigar industry media outlets helped increase brand awareness and reach a wider audience.
The content marketing strategy also informed consumers about the brand, cigars, and cigar-smoking experience. By creating engaging and informative content, Spellbrand established Santa Domenica cigars as a go-to brand for those looking for a premium cigar experience.
As a result of the brand strategy and visual identity developed by Spellbrand, Santa Domenica cigars was able to establish itself as a leading player in the premium cigar market. The brand was positioned as a premium luxury brand, and the design work was creative and elegant. The communications and content marketing strategy helped to increase brand awareness and reach a wider audience.
Overall, Spellbrand’s brand strategy and visual identity for Santa Domenica cigars were hugely successful. The agency effectively captured the brand’s premium luxury and high quality and set it apart from its competitors.
The e-commerce website was unmatched in the small cigar retail sector, and the overall design work was creative and stunning. Thanks to the hard work and dedication of the Spellbrand team, Santa Domenica cigars was able to establish itself as a leading player in the premium cigar market and continue to grow.
