Love Shop Pray: Dubai Concept Store Brand Identity

The Challenge: Targeting Contemporary Women in Dubai

Love Shop Pray is a Dubai fashion retailer focusing on retail for fashion garments, accessories, art, and many other items in a concept store in Dubai.

They are directly targeting contemporary women in Dubai who are looking for everything from bejeweled tops from Italy, perfumes from Paris, earrings from Capri, art from India, soy candles from Australia, and everything in between.

This challenge requires:

• Concept store positioning: Multi-category retail experience
• Contemporary women: Target demographic in Dubai
• Global curation: Products from Italy, Paris, Capri, India, Australia
• Strong brand identity: Stand out in competitive Dubai market

The Market: Women Drive Fashion Retail

If you’re a woman and a shopper, then guess what? You’re part of the largest consumer demographic in the world! It’s been estimated that around 70% to 80% of all shopping decisions are either made or influenced by women. It’s incredible to think about how much of an influence women have on the $24 trillion industry that is fashion retail. This definitely means great things for those brands who are looking to target a specifically female market.

However, with such a high level of competition in the marketplace at the moment, it’s tough for small companies to get their foothold and really find success. Small businesses and start-ups are rising and falling every single day. The incredible rate of technological change has made it both easy to get into the marketplace, but also easier to be left behind. That’s why every business needs to keep the following things in mind when starting out:

This market reality works because:

• Women influence: 70-80% of shopping decisions made or influenced by women
• $24 trillion industry: Fashion retail is massive market
• High competition: Tough for small companies to find success
• Strong identity needed: Brand identity crucial for standing out

Brand Identity: The Heart Logo

Another huge thing to keep in mind is the branding of your store. How do you expect to get customers through your door when you don’t have a strong identity as a business? Every single brand needs to have a logo that customers can point to and say, “Oh! That store looks interesting. Let’s go check it out!” or “Hmm, I recognize that logo from somewhere. Maybe I’ve shopped there before!”

Love Shop Pray came to Spellbrand with the question of how exactly to do this. This Dubai fashion retailer brand identity client of ours focuses on retail for fashion garments, accessories, art, and many other items in a concept store in Dubai. They are directly targeting contemporary women in Dubai who are looking for everything from bejeweled tops from Italy, perfumes from Paris, earrings from Capri, art from India, soy candles from Australia, and everything in between.

The words “Love Shop Pray” come directly from Preeti Chandra, the founder of the store. These are the three things that are most important to her, so that’s the basis on which our design and branding team worked. The logo they created is simple and abstract, in the form of a heart with lines running through it at various points. When customers see the logo, they will know that this is a shop where they can find everything their heart desires.

This logo design works because:

• Simple and abstract: Heart logo with lines running through it
• Founder’s values: Based on “Love Shop Pray” - three most important things
• Heart desires: Customers know they can find everything their heart desires
• Memorable mark: Recognizable logo that stands out

Results: A Brand That Speaks to the Heart

The brand identity we created for Love Shop Pray successfully positions them as a Dubai concept store targeting contemporary women who want everything from bejeweled tops from Italy to perfumes from Paris, earrings from Capri, art from India, and soy candles from Australia. The simple and abstract heart logo with lines running through it creates a memorable brand mark that communicates the founder’s values of “Love Shop Pray” and tells customers they can find everything their heart desires.

Today, Love Shop Pray uses this brand identity to attract contemporary women in Dubai, positioning them as a concept store that curates global products from Italy, Paris, Capri, India, and Australia, with a brand identity that speaks to the heart and communicates the founder’s values through a simple, abstract heart logo design.