Love Shop Pray: Dubai Concept Store Brand Identity
Situation: Launching Multi-Category Concept Store in Competitive Dubai Market
Love Shop Pray is a Dubai fashion retailer focusing on retail for fashion garments, accessories, art, and many other items in a concept store in Dubai. They are directly targeting contemporary women in Dubai who are looking for everything from bejeweled tops from Italy, perfumes from Paris, earrings from Capri, art from India, soy candles from Australia, and everything in between.
The Dubai retail market is highly competitive, with numerous fashion retailers and concept stores vying for attention. Love Shop Pray needed a brand identity that would stand out and communicate their unique multi-category curation approach while appealing to contemporary women seeking global products.
Task: Create Brand Identity That Stands Out in Competitive Market
This challenge required:
- Concept store positioning: Brand identity for multi-category retail experience
- Contemporary appeal: Visual identity that appeals to contemporary women in Dubai
- Global curation communication: Brand that communicates global product curation
- Market differentiation: Strong brand identity that stands out in competitive Dubai market
The Market: Women Drive Fashion Retail
If you’re a woman and a shopper, then guess what? You’re part of the largest consumer demographic in the world! It’s been estimated that around 70% to 80% of all shopping decisions are either made or influenced by women. It’s incredible to think about how much of an influence women have on the $24 trillion industry that is fashion retail. This definitely means great things for those brands who are looking to target a specifically female market.
However, with such a high level of competition in the marketplace at the moment, it’s tough for small companies to get their foothold and really find success. Small businesses and start-ups are rising and falling every single day. The incredible rate of technological change has made it both easy to get into the marketplace, but also easier to be left behind. That’s why every business needs to keep the following things in mind when starting out:
This market reality works because:
- Women influence: 70-80% of shopping decisions made or influenced by women
- $24 trillion industry: Fashion retail is massive market
- High competition: Tough for small companies to find success
- Strong identity needed: Brand identity crucial for standing out
Action: Strategic Brand Development
Brand Identity Development
Love Shop Pray came to Spellbrand with the question of how exactly to create a strong brand identity. Every single brand needs to have a logo that customers can point to and say, “Oh! That store looks interesting. Let’s go check it out!” or “Hmm, I recognize that logo from somewhere. Maybe I’ve shopped there before!”
The words “Love Shop Pray” come directly from Preeti Chandra, the founder of the store. These are the three things that are most important to her, so that’s the basis on which our design and branding team worked. The logo they created is simple and abstract, in the form of a heart with lines running through it at various points. When customers see the logo, they will know that this is a shop where they can find everything their heart desires.
This logo design approach:
- Creates simple, abstract mark: Heart logo with lines running through it
- Reflects founder’s values: Based on “Love Shop Pray” - three most important things
- Communicates brand promise: Customers know they can find everything their heart desires
- Builds memorable identity: Recognizable logo that stands out in competitive market
Result: Brand Identity That Speaks to the Heart
The brand identity we created for Love Shop Pray successfully positions them as a Dubai concept store targeting contemporary women. The brand transformation delivers:
Strategic Outcomes
- Memorable brand mark: Simple and abstract heart logo with lines creates recognizable identity
- Founder values communication: Logo communicates founder’s values of “Love Shop Pray”
- Market differentiation: Brand identity stands out in competitive Dubai retail market
- Multi-category positioning: Brand successfully communicates concept store approach with global curation
Implementation Success
Today, Love Shop Pray uses this brand identity to attract contemporary women in Dubai who want everything from bejeweled tops from Italy to perfumes from Paris, earrings from Capri, art from India, and soy candles from Australia. The brand successfully positions them as a concept store that curates global products from multiple countries, with a brand identity that speaks to the heart and tells customers they can find everything their heart desires.
