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Oriens Aviation Brand Development
Case Study

Oriens Aviation Brand Development

Branding

Dallas Brand StrategyBrand IdentityLogo DesignStyle Guide
Oriens Aviation Brand Development

Oriens Aviation Brand Development

Client

Oriens Aviation

Location

London, UK

Design Style

Abstract Logo

Services Rendered
Deliverables
  • Final Source Files
  • Brand Style Guide

Oriens Aviation, the exclusive Pilatus and Tecnam aircraft distributor for the British Isles is the premier provider of business and personal aviation services based in Biggin Hill, UK.

Its services include aircraft sales, maintenance, aircraft management, operations, and handling. Oriens’ mission is to make aircraft ownership easy so that its clients can enjoy their aircraft hassle-free.

oriens aviation branding

oriens aviation branding b

oriens sales

oriens sales

oriens sales

oriens aviation branding

SpellBrand worked with the wonderful team at Oriens to completely rebrand the company starting with the primary logo design, the secondary brand mark, stationery design, official brand pattern, and brochure design.

To bring the vision of Oriens to life, we created a stunning primary logo design made up of a simple yet effective icon and beautiful and elegant typography for the name. The icon depicts the globe with the points of a compass around it while the silhouette of a plane in flight crosses the globe.

The secondary icon that we created added value to the brand and enhanced the brand appeal. It is made of the initials of the company OA intertwined and a star at the top giving the icon a very distinctive and yet a close affinity to the primary brand mark.

What our clients say

Joe Russell

Joe Russell

VALENSOR

"Mash and his team were amazing. They were able to take our vision and produce a truly creative and unique branding package. What struck me most was their desire to make our company happy alongside ensuring our company has good branding. Mash was always willing to answer our questions and help us arrive at a decision. Overall, SpellBrand is not just creating company names and logos, they are creating character and soul for their clients' companies. I would recommend them to anyone looking to stand-out among their competitors. SpellBrand services are most definitely worth their weight in gold."

Christian Nocera

Christian Nocera

Dapper Yankee

"Delighted to have used Spellbrand for our last project. The work was thorough and results excellent. For me it was such a pleasure to work with Mash who was able to keep up with all my last minute requests for small changes. Nothing was too much of a problem and I would have to say that its great to work with people who do actually put the customer needs first! One thing saying it, its another thing doing it – Thanks Mash!"

Sue Politte

Sue Politte

Success In Focus

"Love it! My brand identity and logo helps quickly communicate what I do. I coach very busy business leaders who want to take their organization to the next level and are tired of all the things that are slowing things down or blocking progress. My brand identity needed to grab visual attention and communicate quickly that I help my clients get focus so they gain and build success. My new brand will help my potential clients identify with me. Thank you!!!!"

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