Oriens Aviation: Making Aircraft Ownership Easy
The Challenge: Complete Rebranding for Premier Aviation Services
Oriens Aviation, the exclusive Pilatus and Tecnam aircraft distributor for the British Isles is the premier provider of business and personal aviation services based in Biggin Hill, UK.
Its services include aircraft sales, maintenance, aircraft management, operations, and handling. Oriens’ mission is to make aircraft ownership easy so that its clients can enjoy their aircraft hassle-free.
This positioning works because:
- Exclusive distribution: Pilatus and Tecnam aircraft for British Isles
- Comprehensive services: Sales, maintenance, management, operations, and handling
- Mission clarity: Making aircraft ownership easy and hassle-free
- Premier positioning: Leading provider of business and personal aviation services
Complete Rebranding: From Logo to Brochure
Spellbrand worked with the wonderful team at Oriens to completely rebrand the company starting with the primary logo design, the secondary brand mark, stationery design, official brand pattern, and brochure design.
This comprehensive approach works because:
- Complete system: All brand touchpoints redesigned consistently
- Professional presentation: Stationery and brochure design reinforce brand
- Brand pattern: Official pattern creates visual consistency
- Cohesive identity: All elements work together harmoniously
Primary Logo Design: Globe and Compass
To bring the vision of Oriens to life, we created a stunning primary logo design made up of a simple yet effective icon and beautiful and elegant typography for the name. The icon depicts the globe with the points of a compass around it while the silhouette of a plane in flight crosses the globe.
This design approach works because:
- Globe symbol: Represents global reach and aviation
- Compass points: Indicate navigation and direction
- Plane silhouette: Clearly communicates aviation services
- Elegant typography: Sophisticated font choice reinforces premium positioning
Secondary Brand Mark: OA Monogram
The secondary icon that we created added value to the brand and enhanced the brand appeal. It is made of the initials of the company OA intertwined and a star at the top giving the icon a very distinctive and yet a close affinity to the primary brand mark.
Results: A Brand That Communicates Excellence
The brand identity we created for Oriens Aviation successfully positions them as the premier provider of business and personal aviation services in the British Isles. The globe and compass logo design communicates their global reach and navigation expertise, while the complete rebranding system including stationery, brand pattern, and brochure design creates a cohesive visual identity that reinforces their mission of making aircraft ownership easy and hassle-free.
Today, Oriens Aviation uses this brand identity to attract clients who want premier aviation services, positioning them as the exclusive Pilatus and Tecnam aircraft distributor that makes aircraft ownership easy through comprehensive services including sales, maintenance, management, operations, and handling.
