Oriens Aviation: Making Aircraft Ownership Easy
Situation: Complete Rebranding for Premier Aviation Services Provider
Oriens Aviation, the exclusive Pilatus and Tecnam aircraft distributor for the British Isles is the premier provider of business and personal aviation services based in Biggin Hill, UK. Its services include aircraft sales, maintenance, aircraft management, operations, and handling. Oriens’ mission is to make aircraft ownership easy so that its clients can enjoy their aircraft hassle-free.
The aviation services market requires brands that communicate professionalism, expertise, and trust. Oriens needed a complete rebranding that would position them as the premier provider while communicating their comprehensive service offering and mission of making aircraft ownership easy.
Task: Complete Rebranding That Communicates Excellence
The challenge required:
- Complete rebranding: Full brand system from logo to brochure
- Premier positioning: Brand identity that communicates premier provider status
- Service communication: Brand that communicates comprehensive service offering
- Mission clarity: Visual identity that reinforces mission of making aircraft ownership easy
Action: Comprehensive Brand Development
Complete Rebranding System
Spellbrand worked with the wonderful team at Oriens to completely rebrand the company starting with the primary logo design, the secondary brand mark, stationery design, official brand pattern, and brochure design.
This comprehensive approach:
- Creates complete system: All brand touchpoints redesigned consistently
- Reinforces professionalism: Stationery and brochure design reinforce brand
- Ensures consistency: Official brand pattern creates visual consistency
- Builds cohesive identity: All elements work together harmoniously
Primary Logo Design: Globe and Compass
To bring the vision of Oriens to life, we created a stunning primary logo design made up of a simple yet effective icon and beautiful and elegant typography for the name. The icon depicts the globe with the points of a compass around it while the silhouette of a plane in flight crosses the globe.
This design approach:
- Represents global reach: Globe symbol communicates aviation and global services
- Indicates navigation: Compass points suggest direction and navigation expertise
- Communicates aviation: Plane silhouette clearly communicates aviation services
- Reinforces premium: Elegant typography reinforces premium positioning
Secondary Brand Mark: OA Monogram
The secondary icon that we created added value to the brand and enhanced the brand appeal. It is made of the initials of the company OA intertwined and a star at the top giving the icon a very distinctive and yet a close affinity to the primary brand mark.
Result: Brand Identity That Communicates Excellence
The brand identity we created for Oriens Aviation successfully positions them as the premier provider of business and personal aviation services in the British Isles. The comprehensive brand transformation delivers:
Strategic Outcomes
- Premier positioning achieved: Brand identity communicates premier provider status
- Service communication: Brand successfully communicates comprehensive service offering
- Mission clarity: Visual identity reinforces mission of making aircraft ownership easy
- Cohesive brand system: Complete rebranding system creates unified visual identity
- Professional presentation: Stationery, brand pattern, and brochure design reinforce brand
Implementation Success
Today, Oriens Aviation uses this comprehensive brand identity to attract clients who want premier aviation services. The globe and compass logo design communicates their global reach and navigation expertise, while the complete rebranding system including stationery, brand pattern, and brochure design creates a cohesive visual identity that reinforces their mission of making aircraft ownership easy and hassle-free. The brand successfully positions Oriens as the exclusive Pilatus and Tecnam aircraft distributor that makes aircraft ownership easy through comprehensive services including sales, maintenance, management, operations, and handling.
