Power of Abstract Logos (With Examples)

Abstract logos with line art are the most common and also the most effective. Through simple line art, a designer can express qualities such as simplicity, friendliness, quality, and more.

In the above logo design that we created for a client of ours – a Chinese footwear brand identity, the idea was to represent the outdoors as the client manufactured and sold kickass outdoor shoes and boots.

The target audience is people who love the outdoors and activities such as hiking, camping, trekking, mountain climbing, kayaking, and more. To communicate the outdoors, we would normally have opted for an emblematic logo that showed illustrations of the mountains, trees, a river, and other such design elements.

However, the biggest requirement of this client was that the logo had to go on their shoes and therefore had to be compact and simple. The solution is an abstract design style using lines to simply represent mountains. The star you see is the person wearing that shoe and looking up at the mountains ready to get started on their adventure!

Now that is a story being told by a couple of wavy lines and an asterisk!

Abstract logos with icons are found everywhere and are the most popular as they try and show a message or idea in a single and usually simple icon. Great examples are logo designs for Apple, and Twitter.

When Kinnison came to Spellbrand to help their music company rebrand and to transition them from small-time to global growth, we chose an iconic abstract logo to represent the true essence of the brand.

Launched by the husband and wife duo, the business started out by selling choral sheets locally to their community, friends, and associates. In a year, the business grew to an online store and hundreds of sales of their choral sheets around the United States.

Although the brand was growing, the core brand essence of the husband and wife and each of their skillset coming together to form their product and service and this what we focused on when we created this beautiful icon of two birds singing.

Negative space is a great design tool that, if executed properly, can create stunning logos and create that wow factor. But to create a negative space logo design takes a lot of creativity, experience, and boldness.

The negative space challenge goes to the next level when the abstract factor is introduced into the equation but can lead to a really elegant solution that is abstract as well as creative.

In the design above that, we created for one of our clients, a Germany based Aviation firm, we brought together three distinct elements of their service – the world, an aeroplane and the points of compass and created a dynamic logo using negative space to convert the message.

However, creating negative spaces in logos has to be thought out carefully and great care must be taken to ensure the logo symbol is legible at all sizes.

Using abstract symbols in logo designs is actually a time tested trope and was quite prevalent in the 80s and 90s but fell out of favour. However, it is making a comeback and for good reason.

When Process Fusion, a software company wanted a kick-ass logo design, they came to Spellbrand. They wanted a logo design and brand identity that conveyed digital transformation and the limitless potential of their service.

We decided to go with an abstract symbol of the idea of infinity to convey exactly that. The result was a beautiful logo that has many layers of meaning and works elegantly to make the brand stand out while being simple and classy.

Creating abstract logos using one or more letters as the base of the design is quite a rare design style and not many brands can pull it off. But when they do, the result is a beautiful logo that is tied to the brand name closely.

For a Saudi Arabia, Jeddah based luxury apartment developer, we created an awesome abstract logo design based on the first letter of their brand name as well as created a shape that echoed the very structure of the building they constructed.

The L shaped icon we created reflects the brand name and the different lines echo the floors and shape of the building to create a sense of connection with the luxury apartment. When audience encounter this logo and then see the building there would be no question in their minds as to how they are related to each other!