Branding Building Services

Who will I work with at SpellBrand for my brand’s identity and strategy?

When you choose SpellBrand for your brand’s identity and strategy, you’re stepping into a collaborative process with a team of experienced professionals led by the company’s Founder & CEO, Mash Bonigala.

Mash Bonigala has been in the branding industry since 1998 and has helped many conscious brands differentiate themselves and awaken their potential through strategic brand development and design. His vast experience and deep understanding of brand strategy and identity design make him a trusted partner in the branding process.

Mash will work closely with you as the chief brand strategist during the Brand Strategy Workshop. This interactive session aims to clarify your brand message and establish elements like brand essence, ideal customer persona, competitive positioning, and differentiation. The outcome of this workshop is a clear and compelling brand narrative that sets the foundation for the visual brand identity.

Post the strategy workshop, a team of experienced creative directors and designers will be responsible for your brand’s visual identity. This team will work on your project, creating unique design directions based on the brand narrative established during the strategy workshop.

It’s worth noting that Mash’s involvement ensures that your brand gets a strategic approach, while the creative team’s expertise guarantees a visually stunning and unique brand identity. This collaboration ensures that your brand strategy and identity are well-aligned and resonate with your target audience.

It’s also important to mention that throughout your journey with SpellBrand, you’ll have the opportunity to communicate your thoughts and feedback. Their process ensures that your vision is brought to life in the most effective and captivating way possible.