Marikit: Luxury Fashion Born from Passion
The Challenge: Building a Brand from Scratch
Marikit® was born out of the passion and spirit of fashion designer Marikit Araviso.
With an eye for luxury and finer things in life, Marikit® launched this women’s fashion brand which offers a line of classy and trendy clothes, bags and shoes.
Spellbrand created the Marikit® brand from scratch right from the brand strategy, visual identity and language, brand application, package and bag design, e-commerce website design, art direction and photography direction and enabled Marikit® to build a strong and thriving community online via its social media channels.
This comprehensive approach works because:
- Complete brand creation: From strategy to execution
- Multi-channel presence: Website, social media, packaging
- Luxury positioning: Eye for luxury and finer things
- Community building: Strong online community via social media
Ecommerce Website Design: Powerful Appeal
The fashion & apparel brand website reflects the brand strategy and visual language creating a powerful appeal.
This website design works because:
- Brand reflection: Website reflects brand strategy and visual language
- Powerful appeal: Creates strong visual impact
- Ecommerce functionality: Enables online sales
- Consistent identity: Visual language matches brand identity
Social Media Campaigns: Tremendous Results
We extended the website and online strategy to the brand’s social media channels and crafted campaigns that achieve tremendous results in a very short time.
For the Facebook page, we took it from 200 likes to over 6,600 likes in under 4 weeks! The engagement levels were also through the roof with post reach of over 1,800!
This social media success works because:
- Strategic campaigns: Crafted campaigns achieve results quickly
- Rapid growth: 200 to 6,600 likes in under 4 weeks
- High engagement: Post reach over 1,800
- Community building: Strong and thriving online community
Brand Application: Complete Identity System
The beautiful logo design was extended into various brand identity elements including matching stationery design, signs, leather embossing and more.
Photography Art Direction: Brand-Custom Fit
We helped the client with art and photography direction by sourcing and creating model photos for their ecommerce website as well as promotional campaigns.
This art direction works because:
- Brand consistency: Photos match brand identity
- Ecommerce ready: High-quality product photography
- Promotional use: Works for campaigns and website
- Professional quality: Maintains luxury brand standards
Results: A Brand That Builds Community
The brand identity we created for Marikit successfully positions them as a luxury women’s fashion brand with an eye for finer things in life. The complete brand creation from strategy to execution, combined with the powerful eCommerce website design and successful social media campaigns, creates a strong and thriving online community that enables Marikit to build a successful fashion brand across Dubai, Manila, and London.
Today, Marikit uses this brand identity to attract customers who want classy and trendy clothes, bags, and shoes, positioning them as a luxury fashion brand born from the passion and spirit of fashion designer Marikit Araviso, with a complete brand system that includes eCommerce website, social media presence, packaging, and brand applications that build a strong and thriving online community.
