Strategy, name development, trademark screening, and architecture — one flat fee. 250+ brands named since 1998, founder-led by Mash Bonigala.
25+
Years Naming Brands
250+
Brands Named
50+
Countries Served
98%
Client Satisfaction
Names We've Created
Portfolio
Real clients. Real results. See how we've helped businesses transform their brand presence.
Strategic Brand Services
Naming is the spearhead; strategy is built into every engagement. Flat fees, founder-led, trademark-aware.
Starting from
$1,800
Discover your unique market position and build a brand that stands out from competitors.
View Packages & PricingStarting from
$1,200
Build a brand that looks as professional as you are with complete visual identity systems.
View Packages & PricingStarting from
$2,800
Create a name that opens doors and resonates with your ideal customers.
View Packages & PricingStarting from
$2,500
Turn your story into sales with compelling messaging that drives action.
View Packages & PricingStarting from
$1,200
Memorable, scalable logos that capture your brand essence and stand the test of time.
View Packages & PricingStarting from
$2,800
Turn your website into a sales machine with high-converting brand experiences.
View Packages & PricingStarting from
$3,500
Build a brand that markets itself with integrated campaigns that accelerate growth.
View Packages & PricingOur Method
A flat-fee, 4–6 week engagement with strategy built in. Anyone can generate names; the value is the judgment about which few can carry a brand.
We start with your vision, goals, and architecture. The name has to fit a strategy — so strategy comes first, inside the engagement.
We research your business, category, market, and competition, then develop inventive, evocative, memorable candidate names.
Every candidate gets a preliminary trademark screening and a domain-availability check. This is where AI-generated lists fall apart.
We present 6–10 names, each with a rationale and a brand story, mapped to your architecture — something a board can say yes to.
Why Spellbrand
With decades of experience and thousands of successful projects, we know what it takes to build brands that last.
We don't just design logos—we architect complete brand strategies that drive business growth and market positioning.
Since 1998, Mash Bonigala has named 250+ brands — from funded startups to institutions like Mayo Clinic.
Every brand decision is backed by strategy and focused on measurable business outcomes, not just aesthetics.
We build brands that stand out in crowded markets and command premium pricing through strategic positioning.
From strategy to implementation, we provide everything you need to build a powerful, cohesive brand presence.
98% client satisfaction with brands that consistently outperform competitors and drive business growth.
Client Love
Don't just take our word for it. Hear from businesses we've helped transform.
Todd Rampe
Top9Club
"SpellBrand not only did a terrific job designing my brand, they created a great strategy for my business! I highly recommend their services."
Joe Russell
VALENSOR
"Mash and his team were amazing. They were able to take our vision and produce a truly creative and unique branding package. What struck me most was their desire to make our company happy alongside ensuring our company has good branding. Mash was always willing to answer our questions and help us arrive at a decision. Overall, SpellBrand is not just creating company names and logos, they are creating character and soul for their clients' companies. I would recommend them to anyone looking to stand-out among their competitors. SpellBrand services are most definitely worth their weight in gold."
Christian Nocera
Dapper Yankee
"Delighted to have used Spellbrand for our last project. The work was thorough and results excellent. For me it was such a pleasure to work with Mash who was able to keep up with all my last minute requests for small changes. Nothing was too much of a problem and I would have to say that its great to work with people who do actually put the customer needs first! One thing saying it, its another thing doing it – Thanks Mash!"
Michael O. Wehr
CEO, StrataTex
"We have used Mash and his team already on several projects to create/update the brand identities of our companies. Each time they did a stellar job and we always managed to narrow in on the perfect solution for our needs. It is always rewarding (and fun) working with the team at Spellbrand and I can highly recommend them to anyone looking to enhance their brand."
Charlie Kinnison
Kinnison Choral Co.
"Mash and his team at Spellbrand Inc. have exceeded our company's expectations for our rebranding project. They are true craftsmen at what they do – spending time to research the smallest of details of our brand so that the brand story is creative and abstract but also cohesive and connected. We are beyond confident with our new brand and we cannot thank Mash and his team enough. Bravo! Highly recommended!"
Rachel Jenkins
Pets J’adore
"Fantastic service, very fast communication and very helpful, thank you for a great brand. The strategy Mash came up with our my brand put me ahead of my competition right off the bat! Will be recommending you to friends."
Insights
Expert insights on branding, design, and business growth strategies.
Apr 27, 2026
Most brand names do not survive their first border crossing. After naming brands that operate across 30+ countries, this is why international naming is harder than founders think, what actually goes wrong, and the framework that prevents your name from becoming a punchline in your biggest growth market.
Read Article
Apr 23, 2026
Most companies launch with a placeholder name and never replace it. Naming debt accumulates silently across five channels, compounding every year while the cost of fixing it stays flat.
Read Article
Apr 20, 2026
The names that feel safe in the boardroom are the names that disappear in the market. After naming 250+ brands, here's why the slight discomfort you feel about a great name is actually the signal that it's working.
Read ArticleBook a 30-minute call with Mash Bonigala, who has named 250+ brands since 1998. No obligation — just a conversation about the name.
Free consultation • Fast response • No obligation
