LM: Jeddah’s First Uber-Luxury Residential Tower
The Challenge: Branding an Audacious Project
Strategically situated on the Corniche in Jeddah, LM is a 29-floor residential tower of luxury apartments, the likes of which Jeddah has never seen before.
An audacious project to build and launch an uber-luxury residential apartment tower right in the heart of Jeddah needed an equally impressive brand strategy, branding, and website.
Spellbrand created a fantastic strategy leading to a stunning visual identity and website design. We also created a unique and innovative pre-sales giveaway booklet along with a stunning package design. The brand vision is consistent across all design assets culminating in an identity that matches the stature of the building project.
This challenge requires:
- Uber-luxury positioning: Matches the stature of the building project
- Impressive strategy: Equally impressive as the audacious project
- Consistent vision: Brand vision across all design assets
- Innovative approach: Unique pre-sales materials
Stunning Brand Strategy & Identity
The luxury residential apartment tower brand website reflects the brand strategy and visual language that matches the awesomeness of the tower and what it represents.
This brand strategy works because:
- Visual language: Matches the awesomeness of the tower
- Consistent identity: Reflects brand strategy across all touchpoints
- Luxury positioning: Communicates uber-luxury residential experience
- Stature matching: Identity matches the building project’s stature
Pre-sales Giveaway: Unique and Innovative
The client wanted to give away something special to their prospective clients. Something unique and not just the boring traditional brochure.
The creative team at Spellbrand came up with this awesome-looking unique pre-sales brochure giveaway with loose sheets packed with glorious photos of the awesome Tower!
This approach works because:
- Unique experience: Not boring traditional brochure
- Glorious photos: Loose sheets showcase tower beautifully
- Special gift: Something special for prospective clients
- Innovative design: Stands out from typical real estate materials
Brand Application: Complete Identity System
The beautiful logo design was extended into various brand identity elements including matching stationery design, signs, official brand pattern, embossed folder covers, mobile app icon, and more.
Results: A Brand That Matches the Stature
The brand identity we created for LM successfully positions them as Jeddah’s first uber-luxury residential apartment tower, with a brand strategy, visual identity, and website design that matches the awesomeness of the 29-floor tower. The consistent brand vision across all design assets, from the stunning logo design to the innovative pre-sales giveaway booklet, creates an identity that matches the stature of this audacious building project.
Today, LM uses this brand identity to attract prospective clients who want uber-luxury residential apartments in Jeddah, positioning them as a 29-floor residential tower strategically situated on the Corniche that represents the likes of which Jeddah has never seen before, with a brand identity that matches the project’s impressive stature.
