Elite Eye Care: Premium Optometry Branding
The Challenge: Standing Apart in Healthcare Branding
Elite Eye Care is a premium optometry clinic located in Bismarck, North Dakota, but with clients from around the world! EEE evaluates, diagnoses, and treats eye conditions and diseases. They also produce the highest quality prescribed glasses and contact lenses and sell frames and lenses for glasses.
The client wanted a unique brand identity that would stand apart from the competition. In a healthcare market where many brands look similar, Elite Eye Care needed a visual identity that would communicate premium quality and care while differentiating them from other optometry clinics.
Scope
Location & Year
- Bismark, North Dakota
- 2018
Brand Identity: Non-Traditional Layout
To achieve a premium and unique look and feel, we created a logo design and brand identity that was totally unique and unlike the competition. Starting with a non-traditional layout for the logo design, we split the brand name into two tiers separated by 3 lines. The top and bottom lines have an icon of a pair of eyeglasses. The middle line has an icon of a heart.
This innovative design approach works because:
- Visual hierarchy: The two-tier layout creates visual interest
- Symbolic meaning: Eyeglasses represent vision care, heart represents care and compassion
- Uniqueness: Non-traditional layout sets them apart from competitors
- Premium feel: Sophisticated design communicates quality and expertise
Brand Applications: Impactful Brand Recall
In these photos, you can see how Elite Eye Care branding appears on different touchpoints of their clinic. The stunning brand identity stands out and creates impactful brand recall, ensuring that patients remember Elite Eye Care when they need premium optometry services or quality glasses and contact lenses.
Results: A Brand That Stands Out
The brand identity we created for Elite Eye Care successfully differentiates them in the competitive optometry market. The innovative logo design with eyeglasses and heart icons communicates both expertise and care, while the non-traditional layout ensures they stand out from competitors.
Today, Elite Eye Care uses this brand identity to attract clients from around the world who need premium optometry services, positioning them as a clinic that combines cutting-edge eye care with compassionate service.
Amazing logo design and branding! I was given several great options and the designers were always willing to adjust according to my feedback. They also gave their professional opinions as well. Much recommended!
Dr. Jessica Keller, Optometrist
