Mystic Wines & Spirits: Premium Gourmet Branding
Situation: Creating Brand Identity for Premium Gourmet Wine and Deli
Mystic Wines & Spirits is a Miami-based gourmet wine and deli serving an upscale community who cherish the fine things in life such as packaged cheeses, gourmet meats, fine cigars, fine wine, and more.
In Miami’s competitive gourmet market, where discerning customers have high expectations for quality and sophistication, Mystic Wines & Spirits needed a brand identity that would immediately communicate luxury and premium quality.
The gourmet wine and deli market requires brands that communicate sophistication, quality, and exclusivity. Mystic Wines & Spirits needed a brand identity that would connect with elite target audience while communicating premium perception.
Task: Create Premium Brand Identity Connecting with Elite Audience
The client wanted a premium-looking brand identity and logo design. The challenge required:
- Premium communication: Brand identity that communicates premium perception
- Elite connection: Visual identity that connects with elite target audience
- Luxury positioning: Brand that immediately communicates luxury and premium quality
- Sophistication: Brand that reflects sophistication and quality expectations
Action: Strategic Brand Development
Logo Design: The Premium Emblem
The client came to Spellbrand to help communicate the message visually. The talented team at Spellbrand created a stunning logo design that looks premium and creates awesome brand recall.
The logo design is an emblem with a shield made up of half a bottle and half a wine glass in a clever way utilizing the negative space design technique. The shield is flanked on both sides by wine leaves. Below the icon are the words “Mystic Wine & Spirits.” This whole design is enclosed by an outer design to create an emblem.
This design approach:
- Uses negative space: Creates visual interest and sophistication
- Communicates shield symbolism: Communicates protection, quality, and heritage
- Connects to wine: Wine leaves connect to natural origins of wine
- Suggests tradition: Emblem format suggests tradition and premium quality
Brand Identity Applications
As you can see above, the design plays nicely on wine packaging as well as wine labels. We have designed several wine labels in the past, and this emblem logo design works beautifully across all applications—from wine bottles to deli packaging to marketing materials—creating a cohesive brand experience that reinforces the premium positioning.
Result: Premium Brand Identity That Resonates
The brand identity we created for Mystic Wines & Spirits successfully communicates premium quality and sophistication. The comprehensive brand transformation delivers:
Strategic Outcomes
- Premium communication: Brand identity successfully communicates premium perception
- Elite connection: Visual identity successfully connects with elite target audience
- Luxury positioning: Brand successfully immediately communicates luxury and premium quality
- Sophistication: Brand successfully reflects sophistication and quality expectations
- Complete brand system: Elegant emblem logo, brand identity applications, and visual language create unified experience
Implementation Success
Today, Mystic Wines & Spirits uses this comprehensive brand identity to attract customers who cherish the fine things in life. The elegant emblem logo design creates immediate brand recall while the sophisticated visual language appeals to customers who appreciate fine wines, gourmet meats, packaged cheeses, and fine cigars. The brand successfully positions Mystic Wines & Spirits as Miami’s premier destination for gourmet wine and deli products with a brand that matches the quality of their offerings, communicating premium quality and sophistication to Miami’s upscale community through elegant emblem design that works beautifully across all applications from wine bottles to deli packaging to marketing materials.
