Insights & Strategy
Explore brand launches, rebrands, and strategies. Search by topic or dive into the latest insights.
Branding building is defined as what defines a business in the minds of consumers. It’s what sets a brand apart from all others in its space. But how do.
An ultimate guide to creating your social media marketing and includes an explanation of how to use social media as well as how to implement campaigns.
How to Align Brand Identity with Customer Perception for Long-term Success
Creating a brand strategy from scratch is a complex, iterative process that requires a deep understanding of both your audience and the market. Simply.
It can be daunting to set up a brand new sports brand when you face mega-names like Nike and Adidas. Read how you can make it a success!
Some people tend to interchange Branding Vs Advertising. Learn what the difference is.
Your marketing plan includes brand strategy, positioning, brand naming, brand identity development, pricing, marketing channels and campaigns and more.
Brand message clarity is a critical part of your brand success. Don't go about it without a strategy and plan.Go for the gold and aim for consistency.
Learn how to develop a winning brand positioning strategy that captures customers' minds and drives business success. Get expert insights and tips.
The Essential Guide to Crafting Your Brand Vocabulary
Availability bias can be a deceptive force in decision-making, subtly guiding your strategy with its compelling whisper. It presents the most immediate.
Marketing a clothing brand can be a daunting task. Where do you begin? Here are 5 killer ideas to market yours effectively and increase sales & revenue.
A brand image is what people think of your business. A picture that comes to their mind when a friend asks whether they enjoy doing business with you.
An abstract logo is a logo design that communicates its message through an abstract design that takes effort to understand and decipher.
Illustrative logo design style is a very popular type of logo design that has been in fashion for quite some time. If done well, illustrated logos look.
A lot of interactions involving brands now take place via the Internet. This could mean having changed guidelines on how to do the branding.
Customer Avatar - Without a doubt, if you want to get an edge over the competition, learning how to use this powerful yet simple tool is one of the most.
To build a quality brand, you need to narrow the focus and combine that narrow focus with a better brand name and a higher price.
Blue Ocean Brand Strategy - a primer on how to take your brand from the red ocean to a blue ocean by making your competition irrelevant. Concepts created.
Creating audience personas is like making a bunch of new friends. You learn about them, understand them, and then do your best to keep them happy. It’s a.
Branding is frequently associated with giant companies. Given the arrogance of most big players in the market, small businesses end up intimidated.
The brand persona is vitally important in making human connections with your audience. This persona has to align with your audience persona. If you want.
Crafting a compelling brand essence is critical to standing out in a crowded market. Learn how with our comprehensive guide.
Most people believe that a company’s mission is to make money. While this may be true, most companies have a purpose that goes beyond just making money.
Examples of "fluffy" brand messages, how to identify fluff in your messaging, why fluff is your brand message killer and how to avoid fluff in your messages
Your brand is one of the biggest weapons you possess. But few understand the power of this weapon and how to use it effectively.
What is brand expression? It’s a somewhat ephemeral topic that many entrepreneurs gloss over in favor of moving on to the more concrete aspects of their.
A well-formed brand storytelling strategy can equip you with powerful marketing materials that will help you stand out from your competitors. In this.
Instagram is a clothing brand's best friend. Here are some effective tips on how to market your brand on Instagram which will increase sales and revenue.
Ready to take your brand to the next level? Our step-by-step guide offers expert advice on how to create a brand that resonates with your audience.
Your brand voice is the personality of your brand. This is the impression or perception that you want your brand to convey when interacting with people.
To increase the perceived value of your product or service, you have to build your brand in the right way. Then you never have to worry about where you.
Discover everything you need to know about building a strong brand from scratch. Get insights and tips from our comprehensive guide for startups.
Discover the transformative power of brand purpose in today's competitive marketplace. Our comprehensive guide unveils how aligning your brand with a.
Video branding is powerful. In this post, we’re going to show you how you can use video as a powerful branding tool, and why you should tap into this.
The fastest growing startups and the ones with the most impact on the business world and a new breed of financial technology startups need new logo designs!
In this post, we’ll explore brand trust, examining several companies who have lost and regained it. Brand trust can be a nebulous concept, and it’s easy.
Brand Experience - It's more important than ever for businesses to recognize the value of brand experience in the new age. Here's what you need to know.
This marketing technique is a great way to bring more viewers to your website or boost engagement on your own social media platforms and engaging them.
Have you ever wondered how some brands seem to make all the right moves and effortlessly create great awareness aroud their brand? Wonder how they are.
At Spellbrand, we have made that transition from logo designer to brand storyteller, a couple of years ago. I took a series of steps to make the transition.
The Art of Storytelling in Branding: Crafting Narratives that Resonate and Sell
Eco-Branding: Harnessing the Power of Sustainability
Brand Core Values - Businesses and companies should have a set of brand core values that stand as the guiding principles of how the brand should behave.
Elevate your brand with a professional brand identity designer. Discover why your business needs one and how it can help you stand out from the competition.
Discover the steps to conducting a comprehensive brand audit with our expert guide. Optimize your brand strategy and stay ahead of the competition.
In this article we talk about the various elements of a brand identity and how they all come together to constitute a Brand Identity System.
Starting a business is hard and many startups are competing to get money. One way to be different is to create a strong brand plan and look. A clear brand
6 Steps to Pull off the Perfect Brand Refresh: You’ve worked hard to build your brand. But lately, things seem to be slowing down. Or maybe you feel like
Here are a few tips to help to help you prioritize your branding efforts that would lead to your brand being perceived as a luxury brand.
Regardless of industry, no company will succeed without incorporating a robust branding strategy. Find out how branding can make your business look good.
Brand Future - it is very fundamental to look at the future when it comes to brand management because brand management is about the development of the.
Creating a luxury brand is all about making sure customers receive an item or service of exceptional quality, and marks us as one deserving of excellence.
In this noisy world and saturated market place, brand building is the key to being heard, cutting through the noise, creating brand recall, gaining.
In this article, I talk about how value-based pricing can turn your business and brand around and take you towards success.
Just like people, brands need to be confident in order to succeed and leave a legacy behind. Just as how lack of self-confidence leads to poor results in.
There are a lot of people out there, and niche products and services can be great businesses. Niche brands live on a base of loyal clients, so your.
Understanding and figuring out who your ideal customer is, is paramount to success. Narrowing your focus and restricting your buyer profile will do.
When you look at the sea of financial consultants and advisors and their branding, the first thing you notice is how uninteresting and dated their branding is.
The real cost of a logo design is the impact it has on your business - both positive and negative. And no one should take their logo design lightly.
Why your customer should buy from you? How to position your brand, in relation to your competition and how customers benefit from your service or product.
Brand Promise - The promise you make to your target audience and the world at large is what makes or breaks your brand. What is yours for this New Year?
Could I be selling my product or service into an existing market? This ultimate guide answers this question with actionable tips and strategies.
In this lesson I talk about the exact steps you need to follow to research your competitors and then leverage your brand strategy to dominate them.
Marketing a beauty salon is quite challenging. In this post I write about strategies that help to not only market your salon but take it to the next level.
In this article I've compiled some effective tips on how to get a thriving salon or spa — and keep it that way. Expert insights and strategies.
In this video I talk about your brand story, how to build your brand story and creating your brand story has a significant impact on your brand of course.
Every diligent marketer is at risk of over-marketing. It’s an easy line to cross, partially because it’s hard to see where the line is from our positions.
A ton of useful tips and action items to help you start generating more sales for your pet business right away!. Expert insights and strategies.
Rebranding your business is a serious and complex undertaking. It’s not something that should be taken lightly, especially if your business has been.
A powerful article on how to get celebrities to promote your clothing brand on social media channels through some clever outreach.
Creative direction is the process of identifying the right brand message and translating that into a form that can be communicated to the target audience.
Brand Success: Understanding and implementing 4 core elements that are fundamental to your brand success is critical and can be achieved.
Read about the importance of branding to your social media channels and how it affects your brand perception. Every social media channel must have some.
Before you begin paying for advertising on a search engine, there is a lot of work to do. Here we discuss how to create winning paid search campaigns.
Interaction design is the practice of designing interactive digital products, environments, systems, and services that create meaningful relationships.
Find out to create a killer brand manual / brand style guide - what to include, how to style it etc with photos of a client case study example.
Successful brands create and use visual imagery that ties into human emotions and seeps deep into the various touch points that their target audience.
Most brands struggle to penetrate the market and gain mind share. The missing element is that most brands never try and create a category that they own.
All too often companies confuse branding with logo design or vice versa. The difference is quite blurry and depends on the context of usage. In this.
Copyright infringement is an issue that does not get the exposure it deserves.
With all the focus on brand name recall, brand image, it can be easy to forget that good branding isn’t the only thing that matters to a business.
Pitch sessions are an opportunity for you to get to know if an agency is a good fit. Here are 5 critical questions you should ask the marketing agency.
A sales process explains each step a prospect should take, the knowledge a buyer needs at each step to move forward and how to convert them into a customer.
Most people develop their website and focus on SEO. But, this is actually approaching website optimization backwards. Find out about more effect ways.
Email marketing is an important component of running any kind of website, but especially so in the highly competitive, brand-driven world of ecommerce.
Is your website as effective as it should be? Does it work for your brand or does it work against? Find out how to make your website work for you!
In this article we look at leveraging social media and understand how to create your social media strategy with an actionable plan and steps.
There are numerous ways to make the customers hook to a business, and engaging a Brand Ambassador is one such strategy. Find out how.
As we head into a new year, it is time to take stock of the brand marketing activities that we have been engaged in and evaluate their effectiveness.
If your brand doesn't have unique value to your customers, your business is bound to leave money on the table. Understand your brand value proposition.
Branding Color Strategies - we’re taking a journey through the exciting world of color theory as applied to branding. Color theory is a truly fascinating.
Direct Mail marketing is alive and kicking. In this article we look at strategy and advice on how to run the best direct mail campaigns that you can.
The use of social proof in website design has its roots in social psychology. There are different types of social proof you can use to increase conversions.
Passive Income Strategies for 2022 - we look at some amazing opportunities to earn passive income that can perhaps lead to something bigger.
In this post, we’re exploring viable business ideas for 2020 and beyond. We’ll start by examining business trends that will impact virtually all.
Star Logos - The following ten star logo designs represent ten very different brands, but the star shape is well used in all of them.
How do you, as an emerging brand, differentiate yourself? The advent of the Internet and social media means it’s no longer enough to have the best.
Content Marketing - To gain authority, you need to show the world your knowledge and expertise in the field of your choice or that of your business.
Find out how to promote your brand right from the comfort of your website. There’s so much more than you can do to promote your brand via your online site.
Branding is what people say about you when you are not in the room. This famous quote by Amazon's Jeff Bezos reflects perfectly the way human memory.
There’s no doubt that apparel brands today need that special something that sets them apart. Fortunately, there are many techniques that you can employ.
Branding and advertising campaigns require a long process of planning before the actual execution. They can choose between emotional or rational approaches.
The Ultimate Startup Incubator Guide - In this post, we explore the complex and often puzzling world of startup incubators. As we’ll see, not all.
I wanted to actually look through their website and wanted to discuss the critical elements of an online clothing store, at least, as far as a small.
Simply having an appealing clothing line is not enough to sell effectively online. You need an online store that follows these tips to increase sales.
Type of logos - A discussion on the common types of logo designs and how effective each type of logo design to improve your current logo.
A startup company logo design should be carefully crafted by an expert designer who understands branding principles and has experience.
The United Nations is a global organization that is known to almost everyone on the planet. The UN features many different organizations within its.
Come on the journey of a swimwear brand from concept to launch documenting all the steps and what it takes to launch a luxury fashion lifestyle brand.
Powerful sales materials are still fundamental tools of marketing. We look at how to evaluate sales literature and what to look for in effective sales.
T-shirt Business: How to start, launch and grow a t-shirt brand company which can be a very rewarding undertaking and with passion can become super.
In this post, we’ll demystify the attraction marketing process, touching on key components and specific tactics. One single post can’t cover all of the.
Figuring out our ICP led us to create a million-dollar business. An ideal customer profile is an avatar of your best customer and details the feelings.
In this post, we’ll cover several aspects of digital branding that many, many companies get wrong. You see, with the explosion in popularity of social.
Buyer Persona: You have to pay attention to 3 critical elements: buyer personas, brand positioning strategy, and pricing strategy. In this article, I.
Master the Sales Funnel - In this series, you’ll learn all about sales funnels and how to use them to their fullest potential. In this first post, we’ll.
I've shared a few of the most notable trends below by picking out logos that we have created that fall with in these logo trends.
Personal Branding - Whether you have a business brand or not, creating a powerful personal brand and branding yourself would enable you to hedge your.
Timeless Brands: In an age of constant rebrands, it can almost seem like no company or brand survives intact for very long. Here are 11 that have stood.
One of the critical and most important of those experiences is the visual language of the brand which includes the brand identity and design and much more.
Visual Branding - we look at some of the psychological aspects of visual branding and how you can use human neurology to your advantage to ensure you get.
Post-COVID, you're likely to encounter price under-cutters and high costs. You'll need to accommodate a more mobile workforce, and you'll need to.
In this guide, we provide tips for maintaining and even enhancing your brand image through these tough times. We start with an overview of the COVID-19.
There have been many mega brands which have perished just because their CEOs and boards of directors failed to accept changes. And Abercrombie & Fitch.
Here are 10 great ideas to promote your business websites, which is fortunate for businesses that don’t have a good search engine ranking.
Growth Hacking: But what is growth hacking really, and is it safe? In this post, I’ll explore these ideas as they relate to brand building and provide a.
Your brand story is the ongoing saga you tell customers about who you are, what you believe in, and what you have to offer. It can take shape over.
A luxury brand service is joyfully serving the clientele with a sincere desire to make their experience as pleasant as possible.
Brand Equity is an additional value that a brand name adds to a product offering. In other words, it’s those sales that are driven by brand recognition.
These are 15 awesome ways to skyrocket your brand awareness. It's a good idea to implement all 15 strategies and to build small creative teams that push.
Brand loyalty is an essential component of success in small business. It’s important not just that people identify with your brand, but that they feel.
Recession is already here. Now more than ever, you need to take a step back from the daily grind of business and create a strategy to weather the.
Company Mascot Branding - A well-designed mascot can easily become one of your best sales and marketing tools. Expert insights and strategies.
10 Inspiring Character Designs - At SpellBrand we love character designs and mascot designs. We have created a ton of stunning mascot characters and.
Marketing on social media has come a long way. Compared to even 2 years ago, there are tons of robust and super effective social media management tools.
Many brands, both old and new, have managed it by being intentionally different—by taking pains to differentiate themselves from their competition. These.
All luxury fashion brands have rich stories behind them. In this post, we’ll take a look at three, with an eye to what we can learn from them. If you.
In this post, we’ll explore landing pages: why you need them for your funnel, and how to build them. Having a strong landing page can mean the difference.
Children's Websites - Designing a website for children is as interesting and challenging as designing a website for adults.
When a logo design is not working out as planned, here are a few factors to consider for the longevity of a logo. How To Keep Your Logo Young?
A Brand Evangelist is someone within your company who becomes “the face” of the organization. Expert insights and strategies.
In this series of Branding 101, we discuss the basics of branding and how you can leverage this powerful tool to build up your business.
The design of product packaging is a fascinating art form. Package designs determine the success or failure of products on shelves and in the minds of.
There is a beginning to everything. Though the fate of your startup may not be in your hands, the start of your business is, if you have the right mind-set.
Creative UI is the art of designing user interfaces in software, applications, websites, and other user touchpoints to give users a great experience. UI.
Thanks to the vitality of the urban streetwear industry, it’s your time to find success in this industry. Use the above tips to get your start and succeed!
Small business owners seem to struggle creating interesting promotional content and getting engagement on social media. See how to overcome that.
Find out how Red Bull has created a super brand through clever branding and marketing campaigns. Expert insights and strategies.
Digital agencies tend to focus on outbound or inbound marketing, but there is something else that is far more important to your company.
Let’s look at a few examples of mobile apps that have been around for a while and have developed strong brands. Expert insights and strategies.
An iconic logo is made up of a usually simple icon that either represents literally or through abstraction what the company does or what it stands for.
A Hero's Journey To Your Brand: we’re revealing a powerful marketing technique to create sizzling sales letters and ultra-persuasive content.
Video marketing has always been huge, experts have confirmed this in 2017 and set to get even bigger in the days to come. In this article, we will look.
Publicity is an art and great care must be taken to create the perfect publicity strategy. Treat each publicity campaign as a unique opportunity.
Find out how startup success can be realized through some clever branding and marketing campaigns. Expert insights and strategies.
As a new business, it is always difficult to find immediate footing. There are many competitors out there and getting the attention of the target market.
An emblem logo can be defined as a logo mark that tells a story beyond just what the brand does or stands for and is typically enclosed in an outer.
Symbol based logos can evoke a perception or tell a narrative with just the mere sight of it. Before a logo should use a symbol, it must be carefully.
A good brand campaign starts and ends with a name. After all, this is what your brand is going to be known by, for better or worse.
Here are some key features that an online store should have if they want to be successful and have a lot of customers coming back for more.
We look five ways you can create your package designs that will ensure your products stand out in the marketplace and open the doors to increased sales.
An elegant logo is defined as a logo design that takes the middle path in terms of design complexity, literal representation, layout, and typography.
Cause-related marketing is becoming something of a buzzword as more and more charities are partnering with established businesses and seeing amazing.
Often business owners do not really why their business is not doing we well as it should. In reality, the problem is not the product/service but rather.
In this week’s brand roundup, we’re covering Doritos, Panda Express and NBCU. These companies are exhibiting forward-thinking and savvy marketing.
The modern world is all about branding. If you can't market yourself, your product or your work then it's going to be difficult indeed to get anywhere.
Here are the top timeless logos that show that through emotional attachment, they are able to capture the attention of all markets.
Typography In Logo Design - When it comes to logo design, the value of typography can never be taken for granted. If the point of a logo is to.
In this article, we’ll reveal how the call to action relates to the sales funnel, and we’ll tell you how to write them for every stage. You’ll learn how.
If you want to grab your visitors’ attention and convert them from casual browser to client, you’re going to have to figure out why they’re not making.
Impulse buying, the secret behind instant sales. And surely what works for the physical store and TV ads can surely work online, too.
In a competitive world, there are few differentiating factors that would have as much impact on your bottom line as your recession proof brand strategy.
Read this if you are anxious about starting your business and find out how to overcome the initial fears and anxiety through branding.
Business benefits of trade shows - Expos and trade shows get your company out into the public and amp up the face to face connections your business can make.
We spoke to 10 professional London photographers with great logo designs to discover what it takes to create a successful photography logo.
If you are a small company trying to establish yourself online or offline then the first thing that you introduce to potential customers is your logo.
In this week’s brand roundup, we explore how Samsung is embracing VR to promote a worthy cause—enhancing their image in the process. Then we examine the.
Employer Branding Strategy is a definitive guide on how to create a robust employer brand that will attract and retain talent that propels brand loyalty.
Ever new year has brought new trends, both in marketing and among your customer base. Here are five ways that you can find marketing success for your.
Landing pages can help you convert more visitors into customers. Follow these six landing page design tips for better results in your own online campaigns.
Although video games have been a niche industry for most if its life, its steady growth shows that other industries can take some valuable lessons.
Marketing automation software is a great way to expand your marketing team’s capabilities and increase productivity. Here are 5 such great ones I like.
![The Four “Crosses” of Effective Marketing [Strategy Guide]](/_astro/cross-roads-branding-min.CRLyeFDM.jpg)
In this article I explore the four "cross" activities that are absolutely critical to your business. Expert insights and strategies.
With online networking, you can expand your reach, much farther and introduce yourself to someone in China and pitch to someone in the UK at the same time.
Digital Marketing Shows - For small business owners who struggle to get to grips with digital marketing, my first recommendation is to seek out and.
Is Your Brand Top-of-mind?: Top-of-mind awareness is defined in Marketing Metrics as “The first brand that comes to mind when a customer is asked an.
In this article, we are talking about holiday branding or marketing – specifically related to the real estate market. Expert insights and strategies.
Understanding your target market thoroughly is the single most critical thing a business owner could do to help their brand on the road to success.
While the revenue numbers will speak for themselves, it is your job to put them into context. We learn how to figure out the ROI of your marketing strategy.
The words Marketing and Selling are tossed around at every business meeting. But how many people really understand the difference between the two? Find.
To grow your fashion brand, you need influencers on your side. Here’s how to do that using Instagram influencers to grow you fashion brand!
It is more important than ever to find organic ways of attracting traffic. Here are a few ideas to drive business to your website. The good news is that.
Make sure that you get up to speed on the top marketing trends that are right around the corner in the New Year. Here are some tips for marketing in 2018.
Perfect Brand Name - When the market is noisy, there are a precious few things that can help your brand stand out from the competition and target audience.
Powerful tips to take your FB campaigns to the next level and gain awesome ROI and conversions!. Expert insights and strategies.
In this episode, I talk about the basics of social media for business owners and how they can start off getting involved with online marketing.
Poster design is an art form and for decades has been at the forefront of brand message communication and a business tool. With social media becoming the.
Brand perception is a crucial, though oft-ignored, aspect of brand management. We focus so much on product quality, innovation and customer service that.
Your brand is who you are! In this article we discuss how your brand is the most powerful thing about your business and is a powerful asset.
If you are embarking on a content strategy and creating content for your blog, website or social media channel, you would need photos, images and other.
I visited the 31st London Business Show on May 15th, 2014 at Excel, London and have enjoyed it very much. I went with an intention to only find out more
It is important to deliver a high-quality product or service. But did you know that most companies have a gap between what they promise to consumers and.
The world is full of luxury businesses looking cheap and shoddy. Their design image, their message, their story and as a result even their service or.
If you are treating your website like a static brochure, then you are missing out on a big opportunity. Find out how to take control of your website!
Banding can allow hotels to differentiating themselves, form business alliances, pricing structures or product extensions.
Building websites can seem like an easy job. But everyone commits sins. So to avoid these sins here are the most common sins with tips on how to avoid them.
How is your business different from your closest competitor? A simple question with profound implications. Lets answer it for your brand.
Emotional Brand: Does your brand create emotional connections with your clients? Do they love your brand? Find how to create a powerful emotional brand!
Having worked with all types of startups the past several years, we have come to identify three causes that lead to most startup failures. Find out which.
FOMO (Fear Of Missing Out) - we’ll pull the curtain back, revealing must-know strategies that you can use right now to grow your brand and customer base.
Survey Funnel - learn about the type of funnel that most online marketers use, and how to optimize it. You’re about to learn all about the savvy online.
It’s a reality of commerce: certain brands rise to the top and…just stay there. What are they doing that you aren’t? How did they reach such a vaulted.
Promoting on Twitter may seem very confusing. In this article I break down the process of promoting your fashion brand with actionable tips and techniques.
Pinterest is one of the fastest growing phenomena in social media. Its purpose is to connect people from the world over through things that interest them.
Whether a business is established globally or just starting, one of its most important assets is its brand. This is the identity of a company.
The use of graphic design is more than just for art projects in school. It is the driving creative force behind some of the most successful business.
Don't be a bland brand: If you want your brand to connect with the people that are going to keep making it a success, personalizing its image is a priority.
A professionally written tagline will promote your brand while enticing customer to buy your products and services. Expert insights and strategies.
Unfortunately, the image you’re trying to cultivate might not agree with how it is actually being perceived. How can you tell if you’re experiencing a.
Social media has helped level the playing field when it comes to advertisement and marketing. Here are some example stories.
One of the biggest factors that influence how your customers and target audience perceive your brand is customer service. Find out how?
An interesting article that proves that there is a space for startups both online and offline. Expert insights and strategies.
Blockchain Brand Identity Report is an analysis and review of 50 of the top blockchain startups out in the world with tips, suggestions and ideas for.
If you can identify the few inputs that are making the biggest difference to your, you can replicate them. If you make a practice of doing this, again.
In this week’s brand roundup, we look at a bold new can design from Pepsi, innovative plasticpreneurs and the effects of the Coronavirus virus scare on.
In this post, we look at a case study of how we helped created a family branding for a company with multiple sub-brands and how we used effective visual.
If you run an online retail shop it is really important that you know everything about your shopping cart abandonment rate.
Every small business owner wants to have a strong brand, but there are certain elements that will kill your brand before it even gets off the ground.
The importance of having a heritage of your brand cannot be overstated. Most young brands struggle when it comes to establishing creditability. This is.
What kind of attitude do your customers have towards your brand? Do they like your brand or dislike it? One could argue that if they are buying from us,
To build a powerful medical brand, you’ll need to know what these cliched design elements are so you can avoid them at all costs—or else use them with.
In this week’s brand roundup, we’re bringing you moldy hamburgers, imperfect models, and community outreach. First, we look in on the fast-food wars.
Buyers Journey - Any marketing endeavor should start with understanding how your buyers come to buy the services or products that you are trying to market.
Here is a list of 8 websites that are innovative, creative and easy to navigate.
Now more than ever, due to the COVID-19 crisis, you must work hard to build your brand. With consumers worried about a possible depression, they’ll be.
Major companies have major problems and minor companies have minor problems. The difference, however, is that major companies seem to deal with their.
Hiroshi Fujiwara, known as the ‘Godfather of Streetwear’, brought the Western Style to the Japanese youth. This 50-year-old hip-hop music DJ-turned-fashion.
Most accounting websites are boring and unprofessional. How about yours? Find out why your accounting firm needs a kick ass website!
How trying to fake your brand till you make it would lead to disaster and how to counter that to create a successful brand. A piece of cautionary advice.
The choice of colors for a logo can make a business successful or not - at least in terms of recall among target consumers.
Every business needs to have a strong brand. For startups, it is even more critical to have a brand that is message oriented & communicates differentiation.
Startups Brand Identity: A visual manifestation starts with the brand identity for startups and continues with the messaging strategy and brand.
Most business owners never step back to really consider who their target market is and how many clients or customers they actually need to have a.
If you’ve ever been unsure about social media, perhaps now would be an excellent chance to take a long, hard look at what you’ve been doing.
Old Spice's branding strategy differentiated them from major competitors who take themselves too seriously. Find out how they got 1.2 million hits on SM.
Understanding the early signs of a brand collapse can help companies do necessary measures to avoid it. Expert insights and strategies.
Videos can significantly change the perception of users about your brand. A video can create an image for your business, one that can attract...
Mindful Branding - Brand builders are not really aware of their intentions with their branding. The focus seems to usually lie in generating sales and.
Customer World View - In this article, I encourage you to think more consciously about your customer’s world view and how that would benefit your brand.
Developing a signature style is one of the best things you can do for your fashion brand. Here are top 5 reasons your fashion brand needs a Signature Style.
Do you have the next big tech startup brand? Excellent! Without constant innovation, we would have stale software and a never-ending list of problems.
What would it mean if you could add 25% to every single sale? Here are 5 upsell strategies that have been proven to increase revenue.
In this post, you learned which assets to use in the first five phases, and you gained a stronger understanding of how successful businesses build their.
Charge Premium Prices - How can you charge more for your products or services through the sheer power of a better brand identity?
All brands falter now and again. It depends on the mistake, but most negative situations can still be salvaged. Here are a few tips.
Authority marketing: Becoming an authority can be a challenging and daunting task. In some fields, for example, like in the bespoke suits field, it may.
As part of the new podcast series on brand building, today I talk about connecting your brand to people's emotions. Listen to the podcast.
Brand Your WordPress Website to get the most out of your website. Here's how!
Most businesses in almost every industry face a crisis. There is too much noise. Too much competition. And buyers are not using the traditional methods.
You may not have given much thought to headlines in the past, but as we’ll see, they play a major role in determining how many people you get to your.
Many business owners are thrilled with their newly designed web page, but it seems like just as many have horror stories.
Brand Success Checklist - This article discusses how your brand should be the focus and a checklist of a few items that’ll allow you to… to make your.
You should be well-aware that both custom suits and custom logos are so much better for first impressions than those off-the-rack or off-the-web branding!
This is a guide to help you migrate your website from Adobe Business Catalyst to Wordpress and includes tips on migrating webs pages, blog posts.
There are some design and development items that are more important than the rest. Make sure you keep an eye out on some really essential details.
This article dispels the myth that a lot of startups are novices by showing some examples of clever branding and marketing.
Visual elements of a better website go beyond just a good logo design and includes formatting the text of your articles. If your website/ weblog's pages.
You are probably wondering exactly what components will make those videos as successful as they can be. While the exact form of your ecommerce videos.
These six pages on your ecommerce website are very important and why we think they are so crucial to website success. Expert insights and strategies.
While the motive behind a story writer is to make as many readers as possible read his story, the motive behind every businessperson is to make as many.
I call this post “Saving ‘startup’ Ryan” because, if Ryan is taken as a straying startup, he is to be saved and brought back to his business home. So if.
Understanding who is running your startup is critical to its success. Find out how to recognize who is helping your startup.
Web Design Success Formula - We were thinking about a little while ago and after working on dozens of websites we read about a literal formula for a.
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