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How to work with a logo designer

November 14, 2025 2 min read
By Mash Bonigala Creative Director
How to work with a logo designer

Ok. Now that you have decided to get a logo designed there are a few things that you need to be aware of so that you can get the most out of your logo designer at SpellBrand. Please note that these tips are relevant when you are working with one of our logo designers and might not be applicable to other companies as their process might differ.

Logo Designer Schedule

When a milestone is assigned to your logo designer, please note that the deadline is valid till the end of business on the day of the milestone. Once your designer posts the initial logo concepts or the revisions on the studio floor you will receive an email and you can log in to review the designs. Our logo design process is highly streamlined and we try our best to ensure that milestones are achieved on time.

Think through your revision requests

When requesting a revision, either via email or the studio floor, please make sure you spend some time thinking through the kind of changes you are looking for. If you have a printer then print out the concepts and show them to focus groups (friends, family, associates, etc). Try to get a feel for the design that seems to create the right impression. Ask your focus group to rate the concepts on a scale of 0 to 5. Then use your final vote to select the concept to go forward with and request for revisions. However please make sure you do not fall into the “design by community” trap which might lead to a really bad logo.

Fax sketches of changes required

If possible take a print of the concept that you have selected and try to draw or write the changes on the paper pointing to the various areas of the design that you want the changes done. Then fax this sketch to our fax number at 614 388 5573. This will help your logo designer come up with accurate revisions.

Be prompt in your logo design change requests

Please make sure you respond quickly to any revisions posted on the logo design studio floor. If you do not reply back to a revision round for more than 12 days then the project will be de-activated and you would need to get it activated again to continue the process. This is because your logo designer would be moving on to other projects and we would need to schedule your project again.

Mash Bonigala

Mash Bonigala

Creative Director & Brand Strategist

With 25+ years of building brands all around the world, Mash brings a keen insight and strategic thought process to the science of brand building. He has created brand strategies and competitive positioning stories that translate into powerful and stunning visual identities for all sizes of companies.

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Tom McGee

Tom McGee

PD Campus

"We tried several designers to design our logo and could not find the one that fit our company. After a few years of searching for a good branding company, I found Spellbrand through a random search. Spellbrand was sensational! They took the time to listen to our story and created a few designs that spoke to our team and what we do. We've never had a designer do that. We not only received a great logo, but we now have a brand we are all proud to wear! Thank you!"

Ernest Bannister

Ernest Bannister

M.O.R.E

"My experience with the Spell brand team has been nothing short of excellent. From the beginning Mash and team made me feel very comfortable with the design process. I am extremely happy with the results of my design and look forward to working with Spellbrand; exclusively! I have told many family, friends and peers about the great work the Spellbrand team has done in creating my design. Thanks again for all your patience and professionalism; I look forward to working with you in the future."

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