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How to work with a logo designer
Ok. Now that you have decided to get a logo designed there are a few things that you need to be aware of so that you can get the most out of your logo designer at SpellBrand. Please note that these tips are relevant when you are working with one of our logo designers and might not be applicable to other companies as their process might differ.
Logo Designer Schedule
When a milestone is assigned to your logo designer, please note that the deadline is valid till the end of business on the day of the milestone. Once your designer posts the initial logo concepts or the revisions on the studio floor you will receive an email and you can log in to review the designs. Our logo design process is highly streamlined and we try our best to ensure that milestones are achieved on time.
Think through your revision requests
When requesting a revision, either via email or the studio floor, please make sure you spend some time thinking through the kind of changes you are looking for. If you have a printer then print out the concepts and show them to focus groups (friends, family, associates, etc). Try to get a feel for the design that seems to create the right impression. Ask your focus group to rate the concepts on a scale of 0 to 5. Then use your final vote to select the concept to go forward with and request for revisions. However please make sure you do not fall into the “design by community” trap which might lead to a really bad logo.
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Fax sketches of changes required
If possible take a print of the concept that you have selected and try to draw or write the changes on the paper pointing to the various areas of the design that you want the changes done. Then fax this sketch to our fax number at 614 388 5573. This will help your logo designer come up with accurate revisions.
Be prompt in your logo design change requests
Please make sure you respond quickly to any revisions posted on the logo design studio floor. If you do not reply back to a revision round for more than 12 days then the project will be de-activated and you would need to get it activated again to continue the process. This is because your logo designer would be moving on to other projects and we would need to schedule your project again.
Mash Bonigala
Creative Director & Brand Strategist
With 25+ years of building brands all around the world, Mash brings a keen insight and strategic thought process to the science of brand building. He has created brand strategies and competitive positioning stories that translate into powerful and stunning visual identities for all sizes of companies.
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Liana Alexander Raye
Harlequin Starr International Styles
"Working with the Spellbrand team has been incredibly easy. Mash has a team of experts who are extremely visionary and pioneering, pulling together ideas and initial thoughts into an actual brand giving you options that you feel best align with your thought process. I have no idea how they created my brand based on the vague brief I gave them, but they have worked wonders and magic. Their design, attention to detail, willingness to ensure the final product is exceptional all counts towards a company who has the client at the forefront of mind at every step of the way. Spellbrand is my Number 1 go to for all branding, website and design concepts moving forward. I look at them as an extension to our marketing arm. Just brilliant."
Steve Turner
Turn2Coaching
"Delighted to have used Spellbrand for our last project. The work was thorough and results excellent. For me it was such a pleasure to work with Mash who was able to keep up with all my last minute requests for small changes. Nothing was too much of a problem and I would have to say that its great to work with people who do actually put the customer needs first! One thing saying it, its another thing doing it – Thanks Mash!"
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