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How to work with a logo designer
Ok. Now that you have decided to get a logo designed there are a few things that you need to be aware of so that you can get the most out of your logo designer at SpellBrand. Please note that these tips are relevant when you are working with one of our logo designers and might not be applicable to other companies as their process might differ.
Logo Designer Schedule
When a milestone is assigned to your logo designer, please note that the deadline is valid till the end of business on the day of the milestone. Once your designer posts the initial logo concepts or the revisions on the studio floor you will receive an email and you can log in to review the designs. Our logo design process is highly streamlined and we try our best to ensure that milestones are achieved on time.
Think through your revision requests
When requesting a revision, either via email or the studio floor, please make sure you spend some time thinking through the kind of changes you are looking for. If you have a printer then print out the concepts and show them to focus groups (friends, family, associates, etc). Try to get a feel for the design that seems to create the right impression. Ask your focus group to rate the concepts on a scale of 0 to 5. Then use your final vote to select the concept to go forward with and request for revisions. However please make sure you do not fall into the “design by community” trap which might lead to a really bad logo.
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Fax sketches of changes required
If possible take a print of the concept that you have selected and try to draw or write the changes on the paper pointing to the various areas of the design that you want the changes done. Then fax this sketch to our fax number at 614 388 5573. This will help your logo designer come up with accurate revisions.
Be prompt in your logo design change requests
Please make sure you respond quickly to any revisions posted on the logo design studio floor. If you do not reply back to a revision round for more than 12 days then the project will be de-activated and you would need to get it activated again to continue the process. This is because your logo designer would be moving on to other projects and we would need to schedule your project again.
Mash Bonigala
Creative Director & Brand Strategist
With 25+ years of building brands all around the world, Mash brings a keen insight and strategic thought process to the science of brand building. He has created brand strategies and competitive positioning stories that translate into powerful and stunning visual identities for all sizes of companies.
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Joe Russell
VALENSOR
"Mash and his team were amazing. They were able to take our vision and produce a truly creative and unique branding package. What struck me most was their desire to make our company happy alongside ensuring our company has good branding. Mash was always willing to answer our questions and help us arrive at a decision. Overall, SpellBrand is not just creating company names and logos, they are creating character and soul for their clients' companies. I would recommend them to anyone looking to stand-out among their competitors. SpellBrand services are most definitely worth their weight in gold."
Josh Amburn
Lakefront Docks and Lifts
"I came into this project expecting to get the best logo for our brand. That’s exactly what I received. The team at SpellBrand used the descriptions of what we do along with a color palette of our site to design three amazing concepts. Once we decided on what worked best for our needs, they worked diligently to perfect the design. Their use of their project management software makes the collaboration painless. Great work team! We’ll see you on the next project! Josh"
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