Isaac Petit-Frere: Stained Glass Ministry Branding
The Challenge: Different Ministry Branding Approach
Isaac Petit-Frere a young pastor looking to do something different in terms of his ministry branding. He came to Spellbrand.
Isaac wanted a caricature branding that would have a stained glass, mosaic image of his face (resembling a church stained glass window). He wanted more of a caricature type of look that would emphasize certain features (beard, bald head, glasses) but not in a cartoony way. The client wanted this logo in media, business cards, stationary, etc. so it would be nice if it transcended entertainment (captivating and business professional).
This challenge requires:
- Stained glass aesthetic: Mosaic image resembling church windows
- Caricature style: Emphasizes features (beard, bald head, glasses)
- Professional balance: Not cartoony, but captivating
- Versatile application: Works in media, business cards, stationery
Brand Strategy: Stained Glass Caricature
A challenging task – to create a caricature in the stained glass style and relate to a ministry. But at Spellbrand, we thrive on challenges and this was an exciting project. We started off with the reference photos given to us by the client and started sketching out the face with pencil. We wanted to establish the core features of the face which can then be used as anchors in constructing the stained glass illustration.
After sketching in pencil, we then scanned the results into Adobe Illustrator and started creating triangular shapes that would all come together to create the face. The stained glass effect is understated yet effective giving this client a brand that is unique, impactful and beautiful.
This design approach works because:
- Pencil sketching: Establishes core features as anchors
- Triangular shapes: Create stained glass mosaic effect
- Understated effect: Effective yet professional
- Unique brand: Creates impactful and beautiful identity
- Ministry connection: Stained glass relates to church windows
Secondary Brand Marks: Andy Warhol Style
Additional Ideas: We also created some Andy Warhol style designs for the client as secondary brand marks that can be used in different social media contexts. This enables the client to have a powerful personal brand that can help enhance his image.
This approach works because:
- Social media versatility: Different contexts require different marks
- Pop art aesthetic: Andy Warhol style adds modern appeal
- Personal brand: Powerful brand enhances image
- Secondary marks: Flexible branding for various uses
Results: A Brand That Transcends Entertainment
The brand identity we created for Isaac Petit-Frere successfully creates a unique ministry branding approach that combines stained glass aesthetics with caricature design. The mosaic-style logo design with its triangular shapes creates a professional yet captivating brand that works across media, business cards, and stationery, transcending entertainment to create a business-professional personal brand.
Today, Isaac Petit-Frere uses this brand identity to enhance his ministry image, positioning him as a young pastor with a different approach to ministry branding, combining stained glass church window aesthetics with caricature design to create a unique, impactful, and beautiful personal brand that helps enhance his image and ministry presence.
