Journey Church Tampa: Fresh Thinking Through Parish Model

Situation: Refreshing Brand for Family of Neighborhood Churches

JCT is a family of neighborhood churches spread throughout the Tampa metropolitan area.

Their passion is to tell people the story of God’s grace, and to connect them with the life and teachings of Jesus.

JCT has a lot of history. However, they wanted to refresh their brand and create a website for each of the parishes. Their way of doing church envisions one metropolitan community consisting of several neighborhood parishes that network together for the common good and renewal of the city.

The church market requires brands that communicate community, authenticity, and accessibility. Journey Church Tampa needed a brand identity that would facilitate their fresh thinking and parish model vision.

Task: Create Brand Identity Refreshing Brand for Multiple Parishes

The challenge required:

• Brand refresh: Refresh brand with lot of history
• Multiple parishes: Create website for each of parishes
• Parish model: Brand identity that supports parish model vision for church
• Neighborhood focus: Visual identity that reflects neighborhood parish diverse in nature
• Networked together: Brand that represents many small-medium sized parishes networked together

Brand Strategy: Parish Model Vision

JCT has a lot of history. However, they wanted to refresh their brand and create a website for each of the parishes. Their way of doing church envisions one metropolitan community consisting of several neighborhood parishes that network together for the common good and renewal of the city. The neighborhood parish is diverse in its essential nature, uniting women, men, and families from various cultural and socioeconomic backgrounds across a major metropolitan area.

Rather than growing one large church, this parish model vision is for a church consisting of many small-medium sized parishes networked together.

This brand strategy works because:

• Parish model: Parish model vision for church
• Neighborhood parishes: Several neighborhood parishes networked together
• Diverse nature: Neighborhood parish diverse in essential nature
• Cultural diversity: Unites people from various cultural and socioeconomic backgrounds
• Small-medium sized: Many small-medium sized parishes networked together
• Common good: Network together for common good and renewal of city

Action: Strategic Brand Development

Website Design Solution: Fresh and Non-Traditional

To facilitate their fresh thinking and the open and friendly way of organizing their Church and parishes, the website design team at Spellbrand created a fresh and non-traditional website for each of the parishes that showcases people, the community and the love they all share. In fact we started with creating an awesome and versatile church logo design that sets the tone for the whole brand.

Using a black and white color palette and giving importance to large black and white photos on clean looking pages, the website looks modern and welcoming. We also created the website on a robust content management platform that enables the client to manage their website on their own easily.

This website design:

• Creates fresh approach: Fresh and non-traditional website design
• Showcases people: Showcases people, community and love they share
• Uses versatile logo: Awesome and versatile church logo design sets tone
• Applies black and white: Black and white color palette
• Features large photos: Large black and white photos on clean pages
• Ensures modern look: Looks modern and welcoming
• Uses robust platform: Robust content management platform
• Enables easy management: Client can manage website on their own easily

Result: Brand Identity That Facilitates Fresh Thinking

The brand identity and website design we created for Journey Church Tampa successfully facilitates their fresh thinking and open and friendly way of organizing Church and parishes. The comprehensive brand transformation delivers:

Strategic Outcomes

• Brand refresh: Brand successfully refreshed with lot of history
• Multiple parishes: Website successfully created for each of parishes
• Parish model: Brand identity successfully supports parish model vision for church
• Neighborhood focus: Visual identity successfully reflects neighborhood parish diverse in nature
• Networked together: Brand successfully represents many small-medium sized parishes networked together
• Complete brand system: Versatile logo, fresh website design, and content management platform create unified experience

Implementation Success

Today, Journey Church Tampa uses this comprehensive brand identity and website design to attract people seeking church community. The fresh and non-traditional website for each parish that showcases people, community and love they share, combined with versatile church logo design that sets tone for whole brand, and black and white color palette with large photos on clean pages creating modern and welcoming look, successfully positions them as a family of neighborhood churches spread throughout Tampa metropolitan area with passion to tell story of God’s grace and connect people with life and teachings of Jesus. The brand successfully positions Journey Church Tampa as a family of neighborhood churches with parish model vision consisting of many small-medium sized parishes networked together for common good and renewal of city, with neighborhood parishes uniting people from various cultural and socioeconomic backgrounds across major metropolitan area.