Brand Identity
Visual Identity
We approached the project from a heritage point of view as the founder of DCS comes with a ton of experience and credentials. The whole brand strategy centers around the idea of making the luxury accommodation within reach of casual tourists as well as the more seasoned travelers.
After several rounds of design concepts, the client finally settled on the design seen above with a concierge key as the central hero of the logo design. The typography of the logo is quite interesting utilizing 3 different font treatments to bring about a marriage of luxury and modernity.
Once the logo design was nailed down, we extended the beautiful look and feel to the stationery and business card design by utilizing black and white backgrounds and gold foil embossing to achieve a high-end look.
Website Design
The next challenge was to create an elegant website that integrated with the SiteMinder booking system to enable users to not only review the various rooms, features, facilities, and rates but also to be able to check availability and make reservations with a seamless and elegant process flow.
We create a stunning website design that leans more towards the modern end of the spectrum with the use of bold images, strong modern fonts and lots of white space. Using techniques such as parallax images, custom iconography and multiple fonts, the whole experience of the website is one of sophistication and elegance.
“A stunning ecommerce website complete with hotel room booking system!”
Ahmer KhanDublin Central Suites
