Almvghty: Powerful Streetwear with Greek Mythology

The Challenge: Expressing Power and Influence

Almvghty is a clothing line that expresses high-quality street wear. The term almighty refers to having great power and influence.

Almvghty expresses powerful and elite clothing that people can wear comfortably and with confidence. Almvghty is influenced by Greek culture and it expresses mythological references in some pieces. For example, a baseball jersey might have the name “Hercules” on the back, referring to the almighty greek god. Almighty refers to omnipotence and preeminence. It also refers to God, and God is omniscient.

This challenge requires:

• Power and influence: Express great power and influence
• Greek culture: Influenced by Greek culture
• Mythological references: Express mythological references
• Elite clothing: Powerful and elite clothing
• Comfort and confidence: Wear comfortably and with confidence

Brand Strategy: Research and Design Directions

After some in-depth research into the target market and the brand core essence, we presented the client with a variety of design directions. The client chose the upside-down triangle with a dot in the center.

This brand strategy works because:

• In-depth research: Research into target market and brand core essence
• Design directions: Variety of design directions presented
• Client choice: Client chose upside-down triangle with dot in center
• Greek culture: Triangle represents balance, wisdom, and deity in Greek culture
• Gateway symbol: Triangle represents gateway or symbolic doorway
• All-seeing eye: Dot represents eye, all-seeing eye represents inner seeing

Logo Design: Triangle with Eye Symbol

In Greek culture, a triangle represents balance, wisdom, and also deity. The triangle also represents a gateway or a “symbolic doorway.” The dot in the middle of the triangle represents the “eye.” This refers to the all-seeing eye that represents an inner seeing and expresses further knowledge. The universal symbol of the triangle with the eye in it represents the client’s vision. It is a mysterious symbol, and that’s relevant to many of the pieces the client designs which are intricate, discrete, and unique.

In other words, you will have to look at each design twice before you actually understand what it is trying to display. That is why there is a “v” with a dot in the middle instead of an “i” in almighty.

This logo design works because:

• Mysterious symbol: Mysterious symbol relevant to intricate, discrete, unique pieces
• Double look: Designs require looking twice to understand
• Unique spelling: “v” with dot instead of “i” in almighty
• Vision representation: Triangle with eye represents client’s vision
• Greek mythology: Connects to Greek culture and mythological references

Results: A Brand That Expresses Power and Influence

The brand identity we created for Almvghty successfully expresses great power and influence through high-quality street wear influenced by Greek culture. The upside-down triangle with dot in center logo design, representing balance, wisdom, deity, gateway, and all-seeing eye, creates a mysterious symbol that requires looking twice to understand, perfectly matching the intricate, discrete, and unique pieces the client designs.

Today, Almvghty uses this brand identity to attract customers who want powerful and elite clothing they can wear comfortably and with confidence, positioning them as a clothing line that expresses high-quality street wear with Greek mythological references like Hercules, expressing omnipotence and preeminence through a mysterious symbol that represents their vision.