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Amsel Grove Fashion Design Label Brand Identity
Brand Strategy Case Study

Fashion & Apparel Brand Strategy & Identity: Amsel Grove Fashion Design Label Brand Identity Case Study

Brand StrategyBrand IdentityLogo Design
Amsel Grove Fashion Design Label Brand Identity
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Amsel Grove: Legacy, Craftsmanship, and Style for Discerning Gentlemen

Situation: Creating Brand Identity for UK Fashion Label

Amselgrove is a UK based fashion label catering to the discerning gentlemen who appreciate legacy, fine craftsmanship and style.

The luxury fashion market requires brands that communicate heritage, quality, and sophistication. Amsel Grove needed a brand identity that would reflect their message of legacy, fine craftsmanship, and style while appealing to discerning gentlemen.

Amsel Grove UK fashion label brand identity and logo design featuring deer bust symbol

Task: Create Brand Identity Reflecting Legacy and Craftsmanship

To reflect this message Spellbrand created a powerful yet elegant logo. The challenge required:

  • Discerning gentlemen: Brand identity that caters to discerning gentlemen
  • Legacy appreciation: Visual identity that reflects legacy, fine craftsmanship, style
  • Powerful yet elegant: Logo design that is powerful yet elegant
  • Deer symbolism: Brand mark featuring deer bust symbol with full antlers
  • Script typography: Beautiful script typography

Amsel Grove fashion label brand identity and logo design

Amsel Grove brand identity system

Amsel Grove logo design applications

Amsel Grove complete brand identity

Amsel Grove visual identity guidelines

Action: Strategic Brand Development

Logo Design: Deer Bust with Script Typography

The logo design we created for Amsel Grove features a powerful yet elegant deer bust symbol with full antlers combined with beautiful script typography. This design reflects the brand’s message of legacy, fine craftsmanship, and style, perfectly suited for discerning gentlemen who appreciate these qualities.

This logo design:

  • Features deer bust: Powerful deer bust symbol with full antlers
  • Uses script typography: Beautiful script typography
  • Combines power and elegance: Powerful yet elegant combination
  • Reflects legacy: Reflects legacy, fine craftsmanship, style
  • Appeals to gentlemen: Appeals to discerning gentlemen

Stationery Design: Stunningly Simple Elements

We also created a variety of stunningly simple stationery design elements including business card, letterhead, envelope, hand tag, package design, and more. These elements maintain the powerful yet elegant aesthetic while ensuring consistency across all brand touchpoints.

Result: Brand Identity That Reflects Legacy and Craftsmanship

The brand identity we created for Amsel Grove successfully reflects their message of legacy, fine craftsmanship, and style. The comprehensive brand transformation delivers:

Strategic Outcomes

  • Discerning gentlemen: Brand identity successfully caters to discerning gentlemen
  • Legacy appreciation: Visual identity successfully reflects legacy, fine craftsmanship, style
  • Powerful yet elegant: Logo design successfully combines powerful and elegant
  • Deer symbolism: Brand mark successfully features deer bust symbol with full antlers
  • Script typography: Beautiful script typography successfully implemented
  • Complete brand system: Logo, stationery design elements create unified experience

Implementation Success

Today, Amsel Grove uses this comprehensive brand identity to attract discerning gentlemen who appreciate legacy, fine craftsmanship, and style. The powerful yet elegant logo design featuring a deer bust symbol with full antlers and beautiful script typography, combined with stunningly simple stationery design elements, creates a cohesive brand experience that appeals to discerning gentlemen who appreciate these qualities. The brand successfully positions Amsel Grove as a UK based fashion label with a powerful yet elegant brand identity that reflects their commitment to quality and tradition.

What our clients say

Steve Turner

Steve Turner

Turn2Coaching

"Delighted to have used Spellbrand for our last project. The work was thorough and results excellent. For me it was such a pleasure to work with Mash who was able to keep up with all my last minute requests for small changes. Nothing was too much of a problem and I would have to say that its great to work with people who do actually put the customer needs first! One thing saying it, its another thing doing it – Thanks Mash!"

Joe Russell

Joe Russell

VALENSOR

"Mash and his team were amazing. They were able to take our vision and produce a truly creative and unique branding package. What struck me most was their desire to make our company happy alongside ensuring our company has good branding. Mash was always willing to answer our questions and help us arrive at a decision. Overall, SpellBrand is not just creating company names and logos, they are creating character and soul for their clients' companies. I would recommend them to anyone looking to stand-out among their competitors. SpellBrand services are most definitely worth their weight in gold."

Christian Nocera

Christian Nocera

Dapper Yankee

"Delighted to have used Spellbrand for our last project. The work was thorough and results excellent. For me it was such a pleasure to work with Mash who was able to keep up with all my last minute requests for small changes. Nothing was too much of a problem and I would have to say that its great to work with people who do actually put the customer needs first! One thing saying it, its another thing doing it – Thanks Mash!"

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