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Amsel Grove Fashion Design Label Brand Identity
Brand Strategy Case Study

Amsel Grove Fashion Design Label Brand Identity

Brand StrategyBrand IdentityLogo Design
Amsel Grove Fashion Design Label Brand Identity
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Amsel Grove: Legacy, Craftsmanship, and Style for Discerning Gentlemen

The Challenge: Reflecting Legacy and Craftsmanship

Amselgrove is a UK based fashion label catering to the discerning gentlemen who appreciate legacy, fine craftsmanship and style. To reflect this message Spellbrand created a powerful yet elegant logo with a deer bust symbol with full antlers and a beautiful script typography.

We also created a variety of stunningly simple stationery design elements including business card, letterhead, envelope, hand tag, package design, and more.

This challenge requires:

  • Discerning gentlemen: Cater to discerning gentlemen
  • Legacy appreciation: Reflect legacy, fine craftsmanship, style
  • Powerful yet elegant: Powerful yet elegant logo design
  • Deer symbolism: Deer bust symbol with full antlers
  • Script typography: Beautiful script typography

Amsel Grove fashion label brand identity and logo design

Amsel Grove brand identity system

Amsel Grove logo design applications

Amsel Grove complete brand identity

Amsel Grove visual identity guidelines

Logo Design: Deer Bust with Script Typography

The logo design we created for Amsel Grove features a powerful yet elegant deer bust symbol with full antlers combined with beautiful script typography. This design reflects the brand’s message of legacy, fine craftsmanship, and style, perfectly suited for discerning gentlemen who appreciate these qualities.

This logo design works because:

  • Deer bust symbol: Powerful deer bust symbol with full antlers
  • Script typography: Beautiful script typography
  • Powerful yet elegant: Powerful yet elegant combination
  • Legacy reflection: Reflects legacy, fine craftsmanship, style
  • Gentleman appeal: Appeals to discerning gentlemen

Stationery Design: Stunningly Simple Elements

We also created a variety of stunningly simple stationery design elements including business card, letterhead, envelope, hand tag, package design, and more. These elements maintain the powerful yet elegant aesthetic while ensuring consistency across all brand touchpoints.

Results: A Brand That Reflects Legacy and Craftsmanship

The brand identity we created for Amsel Grove successfully reflects their message of legacy, fine craftsmanship, and style through a powerful yet elegant logo design featuring a deer bust symbol with full antlers and beautiful script typography. The stunningly simple stationery design elements create a cohesive brand experience that appeals to discerning gentlemen who appreciate these qualities.

Today, Amsel Grove uses this brand identity to attract discerning gentlemen who appreciate legacy, fine craftsmanship, and style, positioning them as a UK based fashion label with a powerful yet elegant brand identity that reflects their commitment to quality and tradition.

What our clients say

Jenny Richard

Jenny Richard

Woods Of Fairfax

"Working with the team at Spellbrand has been fantastic! I spent time researching companies that would help me build brands for each asset that are all in different locations and more specifically build a brand that could help tell each of their unique stories. Spellbrand did just that. The process was easy. To provide them with my initial thoughts through a nicely-outlined input form they sent to me and they took that information and created a number of awesome designs. I was able to incorporate "the story" easily with a design we selected. I'm excited to get it into action and see what's in store for the next project. Also, each person I worked with has been super responsive, knowledgeable, and awesome to work with! Kudos to Mash, Mike, and Eva! I really enjoy working with you!"

Liana Alexander Raye

Liana Alexander Raye

Harlequin Starr International Styles

"Working with the Spellbrand team has been incredibly easy. Mash has a team of experts who are extremely visionary and pioneering, pulling together ideas and initial thoughts into an actual brand giving you options that you feel best align with your thought process. I have no idea how they created my brand based on the vague brief I gave them, but they have worked wonders and magic. Their design, attention to detail, willingness to ensure the final product is exceptional all counts towards a company who has the client at the forefront of mind at every step of the way. Spellbrand is my Number 1 go to for all branding, website and design concepts moving forward. I look at them as an extension to our marketing arm. Just brilliant."

Joe Russell

Joe Russell

VALENSOR

"Mash and his team were amazing. They were able to take our vision and produce a truly creative and unique branding package. What struck me most was their desire to make our company happy alongside ensuring our company has good branding. Mash was always willing to answer our questions and help us arrive at a decision. Overall, SpellBrand is not just creating company names and logos, they are creating character and soul for their clients' companies. I would recommend them to anyone looking to stand-out among their competitors. SpellBrand services are most definitely worth their weight in gold."

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