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Chronos Whisky Branding
Case Study

Chronos Whisky Branding

Branding

Dallas Brand StrategyBrand IdentityLogo DesignStyle Guide
Chronos Whisky Branding

Chronos Whisky Branding

Client

Chronos Whisky

Location

Miami, Florida

Services Rendered
Deliverables
  • Final Source Files
  • Brand Style Guide

An apt name for a fine whisky that is timeless! And Chronos Whisky Branding to match the theme!

The talented brand naming team at SpellBrand came up with an awesome name that really ties in with the brand story – Chronos – the Greek god of time and a matching brand mark, identity, bottle design and package design.

b b d bade f d c c label design package design

whisky branding

Chronos Whisky Branding

whisky branding

whisky branding

whisky branding

When a traditional Whisky house wanted to launch a new blend of whisky, they scoured the length and breadth of Scotland to find a distillery that they could work with. A whisky is defined by the heritage of the distillery and the talent and experience of the master blender.

However, to market a whisky effectively in the highly competitive whisky marketplace, the client needed an identity and branding that would create the kind of timeless connection that their product is all about. They wanted to tell the story of timeless pleasures of the finest scotch whisky and needed a name to create the right impact. That is when they came to SpellBrand.

BOTTLE & PACKAGE DESIGN

The brand identity is in two parts. The logo itself had two different avatars depending on where it is being used. Unlike regular branding, when you are dealing with products like Whisky, a central logo is not really required or effective. The title itself acts as the primary brand mark with a secondary brand mark that is used as a supportive element – in this case, the crown and signature.

The look and feel of the bottle label and the carton packaging are all about luxury. With gold hues overlapped with red and burgundy tints, the whole advert, marketing materials, and other visual touchpoints create a sumptuous look and feel. Although the brand is young, the image creates a look of an established brand and the packaging is sure to turn heads on the shelf.

Creating a luxury brand goes beyond just the logo or colors. It is about the overall mood which has to be communicated effectively. Print adverts, brochures, flyers, look-books, etc all have to be designed with this message in mind. The target audience and their preferences are quite critical in this kind of branding exercise.

What our clients say

Raymond Chen

Raymond Chen

RLC Global Archicom, Singapore

"SpellBrand was very accommodating from the beginning of the design process even when we had distinct design ideas, being architect designers ourselves. Jeff responded with many preliminary style options based on our initial sketchy ideas, enabling us to zoom in on the specific feel we were looking for. From that point on, it was just refinement and the final logo was in our hands in a matter of days. We have used SpellBrand on other logos for my clients projects."

Steve Turner

Steve Turner

Turn2Coaching

"Delighted to have used Spellbrand for our last project. The work was thorough and results excellent. For me it was such a pleasure to work with Mash who was able to keep up with all my last minute requests for small changes. Nothing was too much of a problem and I would have to say that its great to work with people who do actually put the customer needs first! One thing saying it, its another thing doing it – Thanks Mash!"

Joe Russell

Joe Russell

VALENSOR

"Mash and his team were amazing. They were able to take our vision and produce a truly creative and unique branding package. What struck me most was their desire to make our company happy alongside ensuring our company has good branding. Mash was always willing to answer our questions and help us arrive at a decision. Overall, SpellBrand is not just creating company names and logos, they are creating character and soul for their clients' companies. I would recommend them to anyone looking to stand-out among their competitors. SpellBrand services are most definitely worth their weight in gold."

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