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Highlands Development Office Design
Case Study

Highlands Development Office Design

Branding

Dallas Brand StrategyBrand IdentityLogo DesignStyle Guide
Highlands Development Office Design

Highlands Development Office Design

Client

Highlands Development Group

Year

2014

Location

Hong Kong, China

Services Rendered
Deliverables
  • Final Source Files
  • Brand Style Guide

Highlands Development Group is an international real estate agency with offices in New York, London, Hong Kong, Dubai and Lisbon.

With a rich heritage of over 60 years, the company decided they needed to fresh their brand identity to be more in line with their global operations and their premium clientele. So they came to SpellBrand to help them rebrand them and at the same time also help them brand their office interiors.

highlands office branding

highlands office branding

highlands office branding

highlands office branding

highlands office branding

highlands office branding

Logo Design Solution

Although the company is global and the projects it now deals with are all huge multi-million dollar ventures, they always stayed true to their heritage and humble beginnings in the Highlands of England. When we identified this core of the company, we decided to build the brand story from there.

We created a stunning-looking logo design that embodies all the goodness of the highlands – the meadows, the creeks, the mountain peaks the totality of nature. We chose a very regal font to compliment the almost Japanese watercolors looking design.

Once we created the logo design, we then used the elements of the design in various brand touchpoints including their office interiors. We created wall-to-wall murals of the mountains and added elegant and subtle touches around the office including the glass dividers and walls.

The result is a stunning-looking office that lifts the company into the modern age and lends a feeling of luxury while still being down to Earth.

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What our clients say

Christian Nocera

Christian Nocera

Dapper Yankee

"Delighted to have used Spellbrand for our last project. The work was thorough and results excellent. For me it was such a pleasure to work with Mash who was able to keep up with all my last minute requests for small changes. Nothing was too much of a problem and I would have to say that its great to work with people who do actually put the customer needs first! One thing saying it, its another thing doing it – Thanks Mash!"

Tom McGee

Tom McGee

PD Campus

"We tried several designers to design our logo and could not find the one that fit our company. After a few years of searching for a good branding company, I found Spellbrand through a random search. Spellbrand was sensational! They took the time to listen to our story and created a few designs that spoke to our team and what we do. We've never had a designer do that. We not only received a great logo, but we now have a brand we are all proud to wear! Thank you!"

Liana Alexander Raye

Liana Alexander Raye

Harlequin Starr International Styles

"Working with the Spellbrand team has been incredibly easy. Mash has a team of experts who are extremely visionary and pioneering, pulling together ideas and initial thoughts into an actual brand giving you options that you feel best align with your thought process. I have no idea how they created my brand based on the vague brief I gave them, but they have worked wonders and magic. Their design, attention to detail, willingness to ensure the final product is exceptional all counts towards a company who has the client at the forefront of mind at every step of the way. Spellbrand is my Number 1 go to for all branding, website and design concepts moving forward. I look at them as an extension to our marketing arm. Just brilliant."

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