Highlands Development Group: Honoring Heritage While Building the Future
The Challenge: Refreshing Brand for Global Operations
Highlands Development Group is an international real estate agency with offices in New York, London, Hong Kong, Dubai and Lisbon.
With a rich heritage of over 60 years, the company decided they needed to fresh their brand identity to be more in line with their global operations and their premium clientele. So they came to Spellbrand to help them rebrand them and at the same time also help them brand their office interiors.
This challenge requires:
- 60-year heritage: Rich heritage of over 60 years
- Global operations: Brand identity in line with global operations
- Premium clientele: Brand identity for premium clientele
- Stay true to heritage: Stay true to heritage and humble beginnings
- Office interiors: Brand office interiors as well
Logo Design Solution: Embodying the Goodness of the Highlands
Although the company is global and the projects it now deals with are all huge multi-million dollar ventures, they always stayed true to their heritage and humble beginnings in the Highlands of England. When we identified this core of the company, we decided to build the brand story from there.
We created a stunning-looking logo design that embodies all the goodness of the highlands – the meadows, the creeks, the mountain peaks the totality of nature. We chose a very regal font to compliment the almost Japanese watercolors looking design.
This logo design works because:
- Heritage core: Builds brand story from heritage and humble beginnings
- Highlands goodness: Embodies all goodness of highlands
- Nature elements: Meadows, creeks, mountain peaks, totality of nature
- Regal font: Very regal font to compliment design
- Japanese watercolors: Almost Japanese watercolors looking design
- Stunning appearance: Stunning-looking logo design
Office Interior Branding: From Logo to Environment
Once we created the logo design, we then used the elements of the design in various brand touchpoints including their office interiors. We created wall-to-wall murals of the mountains and added elegant and subtle touches around the office including the glass dividers and walls.
The result is a stunning-looking office that lifts the company into the modern age and lends a feeling of luxury while still being down to Earth.
This office design works because:
- Design elements: Uses elements of logo design in office interiors
- Wall-to-wall murals: Wall-to-wall murals of mountains
- Elegant touches: Elegant and subtle touches around office
- Glass dividers: Glass dividers and walls with design elements
- Modern age: Lifts company into modern age
- Luxury feel: Lends feeling of luxury
- Down to Earth: Still being down to Earth
Results: A Brand That Honors Heritage While Building the Future
The brand identity and office design we created for Highlands Development Group successfully honors their heritage while building the future, creating a stunning logo design that embodies all goodness of highlands with meadows, creeks, mountain peaks and totality of nature, while staying true to heritage and humble beginnings in Highlands of England. The regal font and Japanese watercolors looking design, combined with wall-to-wall murals of mountains and elegant touches around office, creates a brand identity that lifts company into modern age and lends feeling of luxury while still being down to Earth, positioning them as an international real estate agency with offices in New York, London, Hong Kong, Dubai and Lisbon dealing with huge multi-million dollar ventures.
Today, Highlands Development Group uses this brand identity and office design to attract premium clientele, positioning them as an international real estate agency with rich heritage of over 60 years that stays true to heritage and humble beginnings while operating globally, with brand identity and office interiors that embody goodness of highlands through stunning logo design and wall-to-wall murals, creating environment that lifts company into modern age with feeling of luxury while still being down to Earth.
