With projects such as the Latitude near NIBM, Pune, Pearl Tower near Magarpatta City – a magnificent 11-storeyed, a four-tower residential project with a rich collection of luxurious homes and more, Ahura Builders has carved a reputation for affordable prices coupled with the best-planned facilities for optimum utility. Within a span of 30 years, they had managed to change the landscape in every location they had a project in. After 30 years Ahura Builders wanted to rebrand to signal the next phase of their brand evolution and they came to SpellBrand to help make it possible.
The old logo that Ahura Builders had was created 30 years ago and would have been a great logo back then and for a good number of years following their inception. However, now it looks quite dated, complex, and tired. The old logo shows an eagle alighting on a shield that encloses the company name.
We wanted to retain the core design elements of the old logo while refreshing it to suit the modern world and the new direction which Ahura Builders is taking. So we stripped down the eagle image down to its core and created an abstract image that hints at the architectural sophistication that Ahura Builders is not poised to give the world. Below the icon, the name of the company is an elegant but very robust-looking font type. The new logo looks stunning and brings Ahura Builders to the international stage.
