Arena Construction Branding
Client
Arena Construction
Location
Barcelona, Spain
Services Rendered
Deliverables
- Final Source Files
- Brand Style Guide
Arena Construction is a leading construction and architecture company based in Barcelona, Spain.
When they wanted to rebrand, they approached SpellBrand to help them create a visually stunning brand identity. With over 20 years of brand heritage, it was a tough assignment to breathe new life into a brand. This was more so since it had worked well with the Spanish market which has seen a decline in the past couple of years. The client’s brief was simple. To create a stunning logo design and matching stationery design and identity items.
Brand Strategy
After brainstorming several different directions including some focused on the architectural landmarks of Spain such as La Sagrada Família, Església de Santa Maria del Mar, Torre Agbar, Palau de la Música Catalana, Mercat de Santa Caterina, and many others, we chose to depict an abstract building that also looked like a medieval knight’s armor helmet. The client had a lot of heritage and was also quite proud of the Spanish medieval history. So we chose to display that in the abstract helmet that you can see in the final design of the building. The icon that we created is powerful, abstract, and had depth and dimension – all attributes that describe the company. We also created the matching stationery design, a folder design and are in the process of designing more print materials.
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