Jobec Pan-African Consulting: Uniting Africans Through Business
The Challenge: Representing Pan-Africanism Through Design
Jobec Pan-African Consulting (JPC) is a business consulting company based in Eko Atlantic City, Lagos, Nigeria, focusing on the mantra of Pan-Africanism in the services it delivers.
Focused on the ideology of Pan-Africanism, JPC aims to unite Africans not just in its home country Nigeria and home continent Africa, but also around the world through its consulting services.
This positioning works because:
- Pan-African philosophy: Promotes unity and solidarity among Africans
- Global reach: Connects Africans worldwide through consulting services
- Business focus: Combines ideology with practical business solutions
- Nigerian foundation: Based in Lagos, serving Africa and the world
Logo Design: Symbolic Representation of Pan-Africanism
Brand Solution: Each of the components of the JPC logo pertains to the core values and services of JPC. The sun, prominently placed on the approximate location of Nigeria in Africa, represents hope and the aforementioned nation as the focus of JPC, while the sunrays represent the distribution of focus across Africa as well, hence the representation of Pan-Africanism. Each of the colored slices of the logo separated by the sunrays and aggregately resembling the African continent pertains to the fields JPC focuses on.
This design approach works because:
- Sun symbol: Represents hope and Nigeria as the focus
- Sunrays: Distribute focus across Africa, representing Pan-Africanism
- Colored slices: Resemble African continent and represent different service fields
- Geographic accuracy: Sun positioned at Nigeria’s location on the continent
Pan-African Philosophy: Unity and Progress
Pan-African Philosophy: Solidarity among Africans has formed the core principle of Pan-Africanism, which in turn aims to promote political, social, and economic progress in Africa. By uniting Africans around the world, Pan-Africanism stresses that Africa will experience a progressive change in its political, social, and political landscape. The assertion that unity among people of African descent could reform Africa reflects the erstwhile unfortunate situation of many African nations today, primarily characterized by endemic poverty and seemingly endless factional conflicts. Yet, asserting Pan-Africanism requires more than just enshrining it as a doctrine; fruitful actions are necessary to produce the results associated with Pan-African views.
Website Design: Fresh and Responsive
Website Design: The client wanted a fresh-looking website that was dimensionally different from most of the Nigerian or Pan-African business-related websites. So, we used the Bootstrap framework to create a highly responsive website with HTML 5 and CSS3 effects such as Parallax, Easing, and more. The architecture of the website is easy to navigate with bold messaging, stunning and relevant visuals, and photos. At the backend, we implemented the Ringgle CMS so the client can easily edit the website and create new pages on the fly as and when required. The code is super Google-friendly and we also implemented a lead generation form to enable Jobec Group to attract, convert, close, and delight their customers using the Brand Immersion Marketing methodology.
This website design works because:
- Bootstrap framework: Ensures responsive design across all devices
- Modern effects: HTML5 and CSS3 effects like Parallax create engaging experience
- Easy navigation: Bold messaging and stunning visuals guide users
- CMS integration: Ringgle CMS allows easy content management
- SEO optimization: Google-friendly code improves search visibility
- Lead generation: Integrated forms enable customer conversion
Social Media Branding: Rapid Growth
Social Media Branding: We also created the branding for Jobec’s social media channels – Facebook and Twitter and ran inbound marketing campaigns to generate more than 900 fans for the Facebook business page and over 10,000 followers on their Twitter page in under one month.
Results: A Brand That Unites Africans
The brand identity we created for Jobec Pan-African Consulting successfully communicates their mission of uniting Africans through business consulting services. The symbolic logo design with its sun and sunrays representing Pan-Africanism, combined with the fresh, responsive website design and successful social media branding, positions JPC as a leading Pan-African business consulting company that promotes unity and progress across Africa and the world.
Today, Jobec Pan-African Consulting uses this brand identity to attract clients who want to unite Africans through business, positioning them as a consulting company that focuses on the mantra of Pan-Africanism while delivering practical business solutions that promote political, social, and economic progress in Africa.
