Building a Brand Strategy from Scratch
Creating a brand strategy from scratch is a complex, iterative process that requires a deep understanding of both your audience and the market. Simply.
Insights & Strategy
More brand strategy insights, identity design tips, and marketing advice - Page 2
Creating a brand strategy from scratch is a complex, iterative process that requires a deep understanding of both your audience and the market. Simply.
It can be daunting to set up a brand new sports brand when you face mega-names like Nike and Adidas. Read how you can make it a success!
Some people tend to interchange Branding Vs Advertising. Learn what the difference is. Discover expert strategies and insights to help your business succeed.
Your marketing plan includes brand strategy, positioning, brand naming, brand identity development, pricing, marketing channels and campaigns and more.
Brand message clarity is critical for brand success. Learn how to develop a clear brand message strategy that resonates with your audience and drives consistency across all touchpoints.
Learn how to develop a winning brand positioning strategy that captures customers' minds and drives business success. Get expert insights and actionable tips.
Learn how to craft your brand vocabulary. Essential guide to developing consistent brand language that resonates with your audience.
Availability bias can be a deceptive force in decision-making, subtly guiding your strategy with its compelling whisper. It presents the most immediate.
A brand image is what people think of your business. A picture that comes to their mind when a friend asks whether they enjoy doing business with you.
An abstract logo is a logo design that communicates its message through an abstract design that takes effort to understand and decipher.
Illustrative logo design style is a very popular type of logo design that has been in fashion for quite some time. If done well, illustrated logos look.
A lot of interactions involving brands now take place via the Internet. This could mean having changed guidelines on how to do the branding.
Customer Avatar - Without a doubt, if you want to get an edge over the competition, learning how to use this powerful yet simple tool is one of the most.
To build a quality brand, you need to narrow the focus and combine that narrow focus with a better brand name and a higher price.
Blue Ocean Brand Strategy - a primer on how to take your brand from the red ocean to a blue ocean by making your competition irrelevant. Concepts created.
Creating audience personas is like making a bunch of new friends. You learn about them, understand them, and then do your best to keep them happy. It’s a.
Branding is frequently associated with giant companies. Given the arrogance of most big players in the market, small businesses end up intimidated.
Get in touch with our team and let's discuss how we can transform your brand.