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Vector Graphics and Raster Graphics Difference

June 14, 2007 8 min read
By Mash Bonigala Creative Director
Vector Graphics and Raster Graphics Difference

Word processors and spreadsheet or presentation applications, although suitable for creating files for office or Internet use, are not recommended for creating digital art for print. Microsoft Office applications are included in this group. In some cases, however, such files may be converted so as to enable use.

Here are 2 examples of an image when magnified or scaled up. You will notice the difference in clarity. The mascot design below was designed by SpellBrand for a client.

Types 1 Vector Example

Vector Graphics typically are generated using drawing or illustration programs (e.g., Adobe Illustrator) and are composed of mathematically-defined geometric shapes—lines, objects and fills. Since vectors entail both magnitude and direction, vector elements thus are comprised of line segments whose length represents magnitude and whose orientation in space represents direction.

Vector graphics usually are easily modified within the creating application and generally are not affected detrimentally by scaling (enlarging or reducing their size). Because vector elements are mathematically-defined, scaling simply requires modification of their mathematical locations. However, vector files do not support photographic imagery well and often can be problematic for cross-platform exchange. Vector graphics typically are saved as EPS format.

This makes vector graphics ideal for logo design. Creating a vector logo is more difficult but the effort pays for itself when the vector logo file is sent to printers or sign makers etc. The vector logo can be scaled up or down with out losing quality and would enable smooth transition between various media.

Types 2 Raster Example Raster Graphic Images are produced by digital image capture devices: digital scanners or digital cameras, or by pixel editing programs (e.g., Adobe Photoshop). Raster images are composed of a matrix (grid) or bitmap of digital picture elements (pixels). Pixels are squares or rectangles described as black, white, gray or color. Raster images typically are saved as TIFF format, but can be saved as EPS as well.

Whereas conversion from vector to raster is easily accomplished, raster conversion to vector is much more difficult (and often is not possible). Raster images typically are easily shared across various platforms, but can be more difficult than vector graphics to modify. As well, raster graphics are impacted by scaling.

Creating a raster logo design using Adobe Photoshop might be ideal for web only usage but if you are serious about branding, then the resulting raster PSD logo file will be of limited use. When sent to a printer or sign maker and when they try to scale the raster logo, the quality deteriorates and pixellation occurs. Yes, agreed, creating the raster logo design in Photoshop would enable a designer to pile on stunning effects (such as drop shadows, beveling, blurring etc). But the final deliverable will have limited uses.

Read more about different image file formats. Here is an indepth explanation of vector graphics.


Vector and Raster File Extensions

Extension

File Application

Vector

Raster

.86v

TI-86 vector file

Tic Mark

Cross Icon

.ai

Adobe Illustrator graphics

Tic Mark 1

Cross Icon 1

.ait

Adobe Illustrator template

Tic Mark 2

Cross Icon 2

.art

Adobe Illustrator graphics

Tic Mark 3

Cross Icon 3

.cdl

SignLab vector graphic file

Tic Mark 4

Cross Icon 4

.cdr

CorelDRAW vector image

Tic Mark 5

Cross Icon 5

.cdrw

Corel Draw file

Tic Mark 6

Cross Icon 6

.cdt

CorelDRAW Template

Tic Mark 7

Cross Icon 7

.cgm

Computer graphics metafile

Tic Mark 8

Cross Icon 8

.cht

Harvard Graphics vector file

Tic Mark 9

Cross Icon 9

.cit

SeeYou vector maps

Tic Mark 10

Cross Icon 10

.csh

Adobe Photoshop shape

Tic Mark 11

Cross Icon 11

.csl

Corel symbol library

Tic Mark 12

Cross Icon 12

.ctn

Cadterns Sloper File

Tic Mark 13

Cross Icon 13

.ddoc

Apple MacDraw vector graphic file

Tic Mark 14

Cross Icon 14

.dlg

Digital Line Graph vector image

Tic Mark 15

Cross Icon 15

.do

Digital Line Graph optional vector data

Tic Mark 16

Cross Icon 16

.drw

Vector file

Tic Mark 17

Cross Icon 17

.dvg

GraphicsWorks vector drawing

Tic Mark 18

Cross Icon 18

.dxb

AutoCAD drawing exchange format

Tic Mark 19

Cross Icon 19

.emb

Orchida Embroidery System embroidery pattern

Tic Mark 20

Cross Icon 20

.fh

image file

Tic Mark 21

Cross Icon 21

.fh10

Adobe FreeHand 10 drawing file

Tic Mark 22

Cross Icon 22

.gcd

Generic CADD Drawing format (vector)

Tic Mark 23

Cross Icon 23

.gem

Ventura Publisher GEM vector picture

Tic Mark 24

Cross Icon 24

.gl2

HP Graphics Language plotter file

Tic Mark 25

Cross Icon 25

.hpg

Vector image (HP Graphics Language plotter file)

Tic Mark 26

Cross Icon 26

.hpgl

Hewlett Packard Graphics Language plot file

Tic Mark 27

Cross Icon 27

.ima

EGO – Chart – Autumn Mirage vector graphics

Tic Mark 28

Cross Icon 28

.md

Mayura Draw vector drawing file

Tic Mark 29

Cross Icon 29

.mvg

ImageMagick proprietary vector graphics format

Tic Mark 30

Cross Icon 30

.odg

OpenOffice Draw graphic file

Tic Mark 31

Cross Icon 31

.pat

Corel vector pattern

Tic Mark 32

Cross Icon 32

.pat

Pattern Maker Cross-Stitch Pattern File

Tic Mark 33

Cross Icon 33

.pat

Polygon Attribute Table File

Tic Mark 34

Cross Icon 34

.pat

Corel Paint Shop Pro Pattern Image File

Tic Mark 35

Cross Icon 35

.pat

PCStitch Pattern File

Tic Mark 36

Cross Icon 36

.pat

Smash Simulator Test Pattern File

Tic Mark 37

Cross Icon 37

.pat

Cadterns Sloper File

Tic Mark 38

Cross Icon 38

.pat

Orchida Embroidery System File

Tic Mark 39

Cross Icon 39

.pct

Apple Macintosh QuickDraw/PICT bitmap graphics format

Tic Mark 40

Cross Icon 40

.pif

Vector image GDF format

Tic Mark 41

Cross Icon 41

.pix

Image Systems vector

Tic Mark 42

Cross Icon 42

.pix

Inset Systems raster & vector format

Tic Mark 43

Cross Icon 43

.plo

HP Graphics Language plotter file

Tic Mark 44

Cross Icon 44

.plot

Vector graphics

Tic Mark 45

Cross Icon 45

.plt

Autodesk AutoCAD HPGL vector graphic plotter file

Tic Mark 46

Cross Icon 46

.ps

Adobe PostScript file

Tic Mark 47

Cross Icon 47

.sdw

Amidraw vector image

Tic Mark 48

Cross Icon 48

.sdw

WordPro drawing

Tic Mark 49

Cross Icon 49

.slddwg

SolidWorks drawing 2D vector graphics file

Tic Mark 50

Cross Icon 50

.sp

SignPlot output format

Tic Mark 51

Cross Icon 51

.spa

FutureSplash Movie (Adobe Flash)

Tic Mark 52

Cross Icon 52

.svf

Simple Vector Format

Tic Mark 53

Cross Icon 53

.svg

XML based vector graphics format

Tic Mark 54

Cross Icon 54

.sxd

StarOffice draw file

Tic Mark 55

Cross Icon 55

.tdr

Top Draw vector graphic file

Tic Mark 56

Cross Icon 56

.vec

Daylon Vectre vector graphic

Tic Mark 57

Cross Icon 57

.wmf

Windows metafile

Tic Mark 58

Cross Icon 58

.xar

Corel Xara drawing

Tic Mark 59

Cross Icon 59

.xar

Xara X vector drawing

Tic Mark 60

Cross Icon 60

.psd

Adobe Photoshop

Cross Icon 61

Tic Mark 61

.jpg

JPEG Raster File Format

Cross Icon 62

Tic Mark 62

.gif

GIF Transparent File

Cross Icon 63

Tic Mark 63

.PNG

Portable Network Graphic Transparent File Format

Cross Icon 64

Tic Mark 64

Learn About Vector Graphics And Design Your Logo Like A Pro

If you happen to hold interest in the field of logo designing, you must have heard of the term “vector graphics“. The modern logo designing is hugely dependent on this hi-tech logo designing solution. Let’s discuss the basic features of this amazing technique of modern graphic design.

What are vector graphics?

If you are so perfectionist that you want your logo image to come with mathematic precision, you have to take help of vector graphics. It is a software program that is designed specifically for illustration and helps to draw lines as a sum total of various small points. A small number of points are there to connect the control points and these particular points are called Bezier curves.

The beneficial features of vector graphics:

* For a razor-sharp precision and high-quality graphics, designers prefer the vector graphic program. The images created with Vector look fabulous on monitors because of the high resolution. As a result, when you print the graphics created with Vector, they give you better printouts than the images created with other techniques like bitmap.

* Again, with the vector graphics, you can resize the graphics more easily. You can reproduce in any size the image quality will remain the same. However, the small errors of drawing may become visible if the image is enlarged too much.

* While in bitmap image system, the images are stored in pixilated forms as thousands of different colored dots, the vector images are stored as Bezier curves and points. Thus in case you draw a green triangle in vector graphics, it will memorize only the 3-pixel points of the triangle and assign the color in the field between these points. Thus vector graphics is very memory efficient system. The vector graphics images can be stored in EPS-file format and the file sizes are remarkably small. They can also be stored in ai or cdr file formats.

* The vector graphics are compatible with such vector-based software as Corel Draw or Adobe Illustrator. One vector format that is fast becoming popular on the Internet because of its user-friendly features is Macromedia Flash.

* The vector graphics are also the basis of any 3D logo design program. It is easy to use—you can scrawl up any shape or scribble down any font or change any color with vector graphics.

There are two reasons why the modern logo designers cannot do without vector graphics:

* The modern logos are destined to appear on all types of promotional projects—starting from websites to the bodies of company vehicles. As such nothing can reproduce the company logo in so many sizes without compromising on the quality as vector graphics can.

* The modern logo philosophy revolves around creating simple yet alluring logos without the use of complex details or too many colors. As such, it is the vector program that can give you the best up to date solution in professional logo designing.

Mash Bonigala

Mash Bonigala

Creative Director & Brand Strategist

With 25+ years of building brands all around the world, Mash brings a keen insight and strategic thought process to the science of brand building. He has created brand strategies and competitive positioning stories that translate into powerful and stunning visual identities for all sizes of companies.

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Raymond Chen

Raymond Chen

RLC Global Archicom, Singapore

"SpellBrand was very accommodating from the beginning of the design process even when we had distinct design ideas, being architect designers ourselves. Jeff responded with many preliminary style options based on our initial sketchy ideas, enabling us to zoom in on the specific feel we were looking for. From that point on, it was just refinement and the final logo was in our hands in a matter of days. We have used SpellBrand on other logos for my clients projects."

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Gracienne Myers

Banana Vital

"If you are looking for a company to design your company’s identity or even rebrand your current brand, Spellbrand is the company that you would choose, they designed my company, Banana Vital’s logo, and provided me with 6 design to choose from which made it hard to choose because they were all very good. Just recently I hired them to rebrand Mechanical Bull Sales and again every logo was great and well thought out. I am very pleased with the work that Spellbrand has provided and I am looking for to continue working with them."

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