Cacao Nature: Authentic Swiss Chocolate from Origin to Craft

The Challenge: Communicating Authenticity and Quality

Cacao Nature is a chocolate company that creates healthy dark chocolate products by sourcing the highest grade cacao.

Cacao Nature ensures the highest quality right from the moment the Cacao bean is carefully planted and cultivated, right up to the moment it is crafted into the delicious chocolates that it sells wholesale and to retail.

This challenge requires:

• Simple logo: Simple logo that works on various packaging
• Right message: Communicate right kind of message
• Authenticity: Reflect authentic nature of company
• Origin sourcing: Highlight sourcing highest grade ingredients from origin
• Vintage modern: Vintage and modern at the same time

Brand Strategy: Vintage and Modern Emblem

By sourcing the ingredients from the origin, Cacao Nature creates a unique blend of authenticity and taste that rivals the best in the world. To help the company brand itself successfully and to match its product promise, Cacao Nature approached Spellbrand. The brief was simple and succinct. We had to create a simple logo that not only worked well on the various packaging but also communicated the right kind of message.

We considered the authentic nature of the company along with the fact they source the highest grade ingredients from the origin and decided to go for an emblem like logo design that looked vintage and modern at the same time. We tried out several different layout options and font treatments and finally settled on the chocolate bar style of emblem with a modern font.

The emblem itself, without any embellishments was the design. Although some of the initial design concepts had images of the cacao beans and hints of chocolate, we realized that the brand did not need any such cliched imagery to carry it across. A simple and elegant design emphasizing the medley of vintage and modern was the key.

This brand strategy works because:

• Origin sourcing: Sourcing ingredients from origin creates authenticity
• Simple logo: Simple logo that works on various packaging
• Right message: Communicates right kind of message
• Vintage modern: Emblem design that looks vintage and modern
• Chocolate bar style: Chocolate bar style of emblem
• Modern font: Modern font treatment
• Simple elegance: Simple and elegant without cliched imagery

Package Design: Standing Out in Swiss Supermarkets

Here is the logo letter pressed on hand out cards that the client includes in the packaging that is sent out to customers who order online from their website.

Here are some mock up packaging that we created for the client for the Swiss Chocolate market. The Earthy color palette and the grungy design was deliberate to enable the client’s chocolates stand out from the competition in the Swiss supermarket shelves. These chocolate bars looked stunning and really created a great impact on display.

This package design works because:

• Earthy colors: Earthy color palette
• Grungy design: Grungy design stands out from competition
• Swiss market: Designed for Swiss Chocolate market
• Supermarket impact: Creates great impact on display
• Stunning appearance: Chocolate bars looked stunning

Results: A Brand That Communicates Authenticity

The brand identity and package design we created for Cacao Nature successfully communicates authenticity and quality, creating a simple logo that works well on various packaging while communicating the right message. The vintage and modern emblem design with chocolate bar style and modern font, combined with earthy color palette and grungy package design, creates a brand that stands out from competition in Swiss supermarket shelves while reflecting the authentic nature of sourcing highest grade ingredients from origin.

Today, Cacao Nature uses this brand identity and package design to attract customers seeking healthy dark chocolate products, positioning them as a chocolate company that ensures highest quality from the moment cacao bean is carefully planted and cultivated right up to the moment it is crafted into delicious chocolates, with a brand identity that emphasizes the medley of vintage and modern through simple and elegant design.