Choral Music Brand Identity
Client
Kinnison Choral Co.
Location
St. Louis, MO
Design Style
Services Rendered
Deliverables
- Final Source Files
- Brand Style Guide
“Charlie and Carrie believe that vocal music has the power to heal, inspire, entertain, and connect people all over the world. No matter your background, religion, nationality, beliefs, or level of talent, the world needs your voice.” – Charlie + Carrie
Kinnison’s main product is choral rehearsal tracks, which are digital audio files of a piece of music that allow choir members to rehearse their harmony parts in the comfort of their own homes.
The tracks let them hear the other parts sounding while they sing theirs, so they can still hear the “choir” while they are rehearsing, even at home.
Mash and his team at Spellbrand Inc. have exceeded our company’s expectations for our rebranding project. They are true craftsmen at what they do - spending time to research the smallest of details of our brand so that the brand story is creative and abstract but also cohesive and connected. We are beyond confident with our new brand and we cannot thank Mash and his team enough. Bravo! Highly recommended!
Charlie KinnisonKinnison Choral Co.
Kinnison is a husband + wife team and works together to create choral rehearsal tracks for all types of choirs and genres of music. With each piece of music, they pay attention to all music markings and detail to deliver the appropriate vocal style. They have the same choral music foundation and believe that their synergy as a husband + wife team enhances the product.
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