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Jungle Wear Fitness Apparel Logo Design
Case Study

Jungle Wear Fitness Apparel Logo Design

Branding

Dallas Brand StrategyBrand IdentityLogo DesignStyle Guide
Jungle Wear Fitness Apparel Logo Design

Jungle Wear Fitness Apparel Logo Design

Client

Jungle Wear

Year

2016

Location

Seattle, New York, Los Angeles

Services Rendered
Deliverables
  • Final Source Files
  • Brand Style Guide

With Jungle Gear, the brand equips their clients to bring out their inner lion/lioness.

Fitness events, small gym accessories, lifestyle and fitness blogs and most importantly fitness apparel are the core focus of the brand.

This client has very close contact with her African roots and wanted to incorporate that into her fitness brand. She tends to have an alter ego of a fit lioness. With Jungle Gear, she plans to equip her clients of bringing out their inner lion/lioness. Fitness events, small gym accessories, lifestyle and fitness blogs and most importantly fitness apparel are the core focus of the brand.

Although we started by exploring complex African print patterns and symbols, at the end we decided to focus the visual icon on the essence of the brand which is the lioness. The resulting icon is a beautiful lioness that shows the strength of the brand.

What our clients say

Raymond Chen

Raymond Chen

RLC Global Archicom, Singapore

"SpellBrand was very accommodating from the beginning of the design process even when we had distinct design ideas, being architect designers ourselves. Jeff responded with many preliminary style options based on our initial sketchy ideas, enabling us to zoom in on the specific feel we were looking for. From that point on, it was just refinement and the final logo was in our hands in a matter of days. We have used SpellBrand on other logos for my clients projects."

Liana Alexander Raye

Liana Alexander Raye

Harlequin Starr International Styles

"Working with the Spellbrand team has been incredibly easy. Mash has a team of experts who are extremely visionary and pioneering, pulling together ideas and initial thoughts into an actual brand giving you options that you feel best align with your thought process. I have no idea how they created my brand based on the vague brief I gave them, but they have worked wonders and magic. Their design, attention to detail, willingness to ensure the final product is exceptional all counts towards a company who has the client at the forefront of mind at every step of the way. Spellbrand is my Number 1 go to for all branding, website and design concepts moving forward. I look at them as an extension to our marketing arm. Just brilliant."

Steve Turner

Steve Turner

Turn2Coaching

"Delighted to have used Spellbrand for our last project. The work was thorough and results excellent. For me it was such a pleasure to work with Mash who was able to keep up with all my last minute requests for small changes. Nothing was too much of a problem and I would have to say that its great to work with people who do actually put the customer needs first! One thing saying it, its another thing doing it – Thanks Mash!"

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