Jeddah, Saudi Arabia Fashion Abaya Branding
Client
Manar Al-Rawi
Design Style
Location
Napa Valley, California
Services Rendered
Deliverables
- Final Source Files
- Brand Style Guide
Manar Al-Rawi is a leading Abaya designer hailing from Jeddah, Saudi Arabia. After several years of being on top of her game (abaya brands sector) and appearing in numerous fashion shows and exhibitions around the world, the client decided to rebrand and present a fresh new face to her customers and fans and present as one of the best abaya shops in Jeddah.
The brand strategy for this client was to position the fashion brand as a unique voice with a real passion for perfection in the apparel they create and the culmination of technology and tradition. The result is a sublime logo design and brand identity.
Manar is a very talented fashion designer and had been in the abaya-making industry for over 10 years and wanted to scale it to one of the top abaya brands in Saudi Arabia. When she first started, long before Dolce & Gabbana abayas, the target audience was ready for chic designer abayas, and that’s when she realized that Arab women spend a ton of money on designer clothes that are hidden under their regular abayas that were not designer and lacked the look and feel.
Stunning Website Design
The client wanted a designer fashion website that stood apart from the usual e-commerce websites (and other wedding dress shops) that other fashion brands (abaya styles) in Saudi Arabia were promoting. She wanted a simplistic yet elegant website that focused on the beautiful photos of the various abayas.
We created a stunning website that is on brand and presents the client as a unique voice in the noisy landscape of Saudi fashion brands. With a solid color palette, lots of breathing space, and elegant presentation of collection photos, the website looks very pleasing and hints at understated luxury.
Beautiful Collections
We create a beautiful layout for the various apparel galleries and are populated with beautiful photos of models in abayas. The result was a chic-looking apparel collection that was easy to navigate and move around.
Elegant Product Pages
The product pages also had an elegant layout with the featured images taking center stage and various thumbnails below it. The product description and options are simple and striking.
The ordering system and the shopping cart are simple and intuitive. The sales funnel is optimized to take the visitor from browsing the collections to the product details page to the shopping cart and check out. The whole process is seamless and removes any unnecessary steps to increase conversions.
The client also launched a very innovative “mobile” abaya system where a branded van would come to customers’ residences through a booking system. Once there, clients can browse through the various collections of abays at their leisure and in complete privacy. They would also get a personal consultation, measurements, and any additional design tweaks before they can complete a purchase.
PHOTOGRAPHY ART DIRECTION
The client requested us to help with the photography art direction and come up with a look and feel for their product photos that would act as a guide as newer collections were added to the website down the line. The result is a collection of beautiful photos that are custom fit to the brand and enhance the value of the brand tremendously.
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