Arabica Coffee Shop: Vintage Style with Modern Twist
The Challenge: Recreating Vintage Style with Modern Twist
Arabica Coffee Shop is a stunning new cafe that is being opened in downtown Manhattan.
With a modern yet quirky interior and their dedication to crafting the best coffee using the highest quality Arabica coffee beans, Arabica poses to take the New York coffee scene by storm. Coffee houses are not new to New York but this one promises to recreate a vintage style with a modern twist.
This challenge requires:
- Vintage look: Vintage look and feel to cafe logo
- Modern appeal: Still be modern
- Coffee focus: Focus on single cup of coffee
- Ethiopian beans: Highest quality Arabica beans from Ethiopia
The Heritage: Ethiopian Arabica Beans
Coffea arabica is a species of Coffea originally indigenous to the mountains of the southwestern highlands of Ethiopia. It is also known as the “coffee shrub of Arabia”, “mountain coffee” or “arabica coffee”. Coffea arabica is believed to be the first species of coffee to be cultivated, being grown in southwest Ethiopia for well over 1,000 years. By sourcing the highest quality Arabica beans from Addis Ababa, Ethiopia, and then making sure the baristas are trained and filled with passion, ACS is a must-visit destination in Manhattan.
Brand Solution: Vintage-Inspired Emblematic Logo
When the founders of Arabica wanted a fresh new brand identity, they came to Spellbrand.
The client wanted a vintage look and feel to the cafe logo while still being modern. This was quite a challenging task since the two worlds are not similar. However, the talented logo design team at Spellbrand came up with a bunch of vintage-inspired emblematic logo concepts.
The final design the client selected is a circular emblem with the words Coffee Shop and Premium Coffee on top and bottom with Arabica in the middle. The client wanted to make sure that we focused on a single cup of coffee in the design which can be seen on top of the shop name flanked on either side by twigs of coffee leaves. To add some detail, we added abstract puffs of smoke and 3 stars which stand for the 3 founders of the brand and the coffee shop.
This logo design works because:
- Circular emblem: Circular emblem design
- Coffee Shop text: “Coffee Shop” and “Premium Coffee” on top and bottom
- Single cup focus: Single cup of coffee in design
- Coffee leaves: Twigs of coffee leaves flanking shop name
- Abstract smoke: Abstract puffs of smoke
- 3 stars: 3 stars representing 3 founders
- Vintage modern: Vintage look with modern appeal
Website Design: Setting the Brand Apart
We also created a stunning new website for the client which really sets this brand apart from the other coffee shops in New York.
Results: A Vintage-Inspired Brand That Takes Manhattan by Storm
The brand identity we created for Arabica Coffee Shop successfully recreates vintage style with a modern twist, positioning them as a stunning new cafe in downtown Manhattan with a modern yet quirky interior and dedication to crafting the best coffee using the highest quality Arabica coffee beans from Ethiopia. The vintage-inspired emblematic logo design with circular emblem, single cup of coffee, coffee leaves, abstract smoke, and 3 stars creates a brand that promises to take the New York coffee scene by storm.
Today, Arabica Coffee Shop uses this brand identity to attract coffee lovers in Manhattan, positioning them as a must-visit destination that sources the highest quality Arabica beans from Addis Ababa, Ethiopia, with trained and passionate baristas, recreating vintage style with a modern twist in a stunning new cafe that sets them apart from other coffee shops in New York.
