Spellbrand Blog
Top 10 Media Company Logos
TOP 10 MEDIA COMPANY LOGOS
TIME WARNER
Media Giant, Time Warner is the largest media conglomerate and was founded by Warner brothers. It was formerly three merging 3 companies in 1990: Warner Communications, Inc, Time Inc. and America Online, Inc. The Time Warner logo is a plain text base logo using a serif base font. The color of the logo changes depending on the situation and media.
NEWS CORPORATION
News Corporation, owned by Rupert Murdoch, made up of Fox Television Network, Fox News, the FX Channel, 20th Century Fox Films, Fox 2000, and publisher Harper Collins, is one of the largest mega media corporations in the USA, with revenue of approximately $32.9 billion. Originally started in South Australia, News Corporation was re-incorporated in Delaware in 2004 and has been overtaken by his son, James. The News Corporation logo is a simple iconic logo made up of a globe made out of meshed vertical and horizontal lines and the company name beside it. Quite a boring logo. Fox TV Channel logo, on the other hand, is quite nice and so are the Star TV family of logos.
WALT DISNEY CO.
The Walt Disney Company founded on October 16, 1923, by the Disney brothers, Walt and Roy Disney is one of the biggest Hollywood studios. Led by CEO Robert Eiger, it includes several television production companies, cable networks, motion pictures and theme parks. With revenue of $37.8 billion, Walt Disney dominates virtually the whole of the children’s media sector including television, cinema, DVD, merchandising, theme parks, apparel and more. The logo is awesome too. Disney logos all use the unique script font and various images, cartoon characters (such as Mickey) etc depending on the sub-brand.
COMCAST CORP.
Comcast Corp. provides broadband cable networks and is founded by Ralph J. Roberts, Julian A. Brodsky, and Daniel Aaron in 1963. The company has more than 24 million cable customers, about 15 million high-speed internet customers and 6.5 million voice customers and an annual revenue of $30.8 billion. The logo is made up of a red C surrounding the C of Comcast. Not sure what to make of it. The planet? A cross section of a cable? Yes perhaps. That sounds like the most plausible explanation.
With a brand value of $100 billion and revenues of $21.7 billion Google dominates the internet like none other. Co-founded by Larry Page and Sergey Bin in 1998, Google now has more than 20 thousand employees and has proven to be an innovative company in terms of the web. Though the Google logo looks quite dated and reminiscent of the 90s, it shows the belief in simplicity that is at the core of the search engine and its various services. You can take some logo design lessons from Google.
DIRECTV GROUP
DirecTV Group, with $4.9 billion revenue, is one of the leading providers of direct broadcast satellite television to US customers in businesses and homes. It is also a provider of multichannel video programming distribution in the United States. The DirectTV logo is simple yet quite effective and hints at the letter D, a satellite dish, the planet and more. Nice.
DISH NETWORK CORP.
Founded by Charlie Ergen, Dish Network markets its home satellite, EchoStar, under two different businesses, EchoStar Broadcasting Corporation and Dish Network Corporation. The logo is again something that looks like it was designed in the 90. It is nice though and has a nice icon of planetary rings around the word Dish and the “I” has some sort of radar waves.
CBS CORP.
CBS Corporation is a mass media company and operates the CBS Television Network and about 40 broadcast television stations and 15 of the top 20 US markets, including 21 stations owned and operated by CBS. CBS logo is quite a classic and was designed by William Golden who was inspired by an article on Shaker art that ran in Alexey Brodovitch’s Portfolio Magazine.
OMNICOM
Omnicom is the number one holding company in the world today in global marketing and corporate communications and includes DDB Worldwide, BBDO, TBWA Worldwide advertising agency networks. The Omnicom logo is the simplest of the lot with just the company name in a non-serif modern font. The words Omnicom and Group are distinguished by the thickness of the font.
VIACOM
Viacom, headed by Sumner Redstone, is one of the top ten media companies. Viacom produces and distributes TV programs for three largest networks, owns 39 television stations, owns 185 radio stations in the Infinity radio group, as well as having more than 1,500 affiliated stations through the CBS Radio Network. Viacom also produces feature films through Paramount Pictures. The Viacom logo is a simple text based logo in a nice modern font treatment.
Mash Bonigala
Creative Director & Brand Strategist
With 25+ years of building brands all around the world, Mash brings a keen insight and strategic thought process to the science of brand building. He has created brand strategies and competitive positioning stories that translate into powerful and stunning visual identities for all sizes of companies.
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"My experience with the Spell brand team has been nothing short of excellent. From the beginning Mash and team made me feel very comfortable with the design process. I am extremely happy with the results of my design and look forward to working with Spellbrand; exclusively! I have told many family, friends and peers about the great work the Spellbrand team has done in creating my design. Thanks again for all your patience and professionalism; I look forward to working with you in the future."
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