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Rookie Collection Apparel Branding
Case Study

Rookie Collection Apparel Branding

Branding

Dallas Brand StrategyBrand IdentityLogo DesignStyle Guide
Rookie Collection Apparel Branding

Rookie Collection Apparel Branding

Client

Rookie Collection

Design Style

Emblem Logos

Location

New York, NY

Services Rendered
Deliverables
  • Final Source Files
  • Brand Style Guide

Rookie Collection Apparel is poised to launch high street wear, starting in New York and then extending into the rest of the US.

With so much noise in the streetwear market segment and having a strong desire to stand out and gain in share right off the bat, RCA approached SpellBrand for a positioning strategyand visual branding.

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Working in the Apparel and Fashion industry for such a long time, we at SpellBrand are in tune with the pulse of this industry and understand what it takes to really stand out and create brand recall. Since the client wanted to tackle the ever-crowding segment head-on, we needed to create a strategy that did away with the cliches of streetwear marketing and came up with some fresh ideas.

The visual identity including the brand mark needed to be bold and fresh. We created a stylized emblem of an eagle and used green color to really set the brand apart. There is a mix of seriousness and playfulness in the logo. On the one hand, you have the serious-looking eagle icon that is sharp and edgy and on the other, we have the font and the pendant design that looks fun and relaxed.

The choice of font is also quite fun and retro-looking. Creating an emblem-like logo design may be considered a trend but the choice of the layout really depends on what the brand wants to communicate and as you can see with this design, it can be done tastefully and with a fresh perspective.

What our clients say

Steve Turner

Steve Turner

Turn2Coaching

"Delighted to have used Spellbrand for our last project. The work was thorough and results excellent. For me it was such a pleasure to work with Mash who was able to keep up with all my last minute requests for small changes. Nothing was too much of a problem and I would have to say that its great to work with people who do actually put the customer needs first! One thing saying it, its another thing doing it – Thanks Mash!"

Ernest Bannister

Ernest Bannister

M.O.R.E

"My experience with the Spell brand team has been nothing short of excellent. From the beginning Mash and team made me feel very comfortable with the design process. I am extremely happy with the results of my design and look forward to working with Spellbrand; exclusively! I have told many family, friends and peers about the great work the Spellbrand team has done in creating my design. Thanks again for all your patience and professionalism; I look forward to working with you in the future."

Liana Alexander Raye

Liana Alexander Raye

Harlequin Starr International Styles

"Working with the Spellbrand team has been incredibly easy. Mash has a team of experts who are extremely visionary and pioneering, pulling together ideas and initial thoughts into an actual brand giving you options that you feel best align with your thought process. I have no idea how they created my brand based on the vague brief I gave them, but they have worked wonders and magic. Their design, attention to detail, willingness to ensure the final product is exceptional all counts towards a company who has the client at the forefront of mind at every step of the way. Spellbrand is my Number 1 go to for all branding, website and design concepts moving forward. I look at them as an extension to our marketing arm. Just brilliant."

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