Privacy Policy

At Spellbrand ("we," "us," or "our"), we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website spellbrand.com or use our services.

1. Information We Collect

1.1 Personal Information You Provide

We collect information that you voluntarily provide to us when you:

• Fill out contact forms or request quotes
• Subscribe to our newsletter or blog updates
• Engage our services and become a client
• Communicate with us via email, phone, or video calls
• Participate in surveys or provide feedback

This information may include:

• Name and contact information (email, phone number, address)
• Company name and business information
• Project details and requirements
• Payment information (processed securely through third-party payment processors)
• Any other information you choose to provide

1.2 Information Automatically Collected

When you visit our website, we automatically collect certain information about your device and browsing behavior, including:

• IP address and location data
• Browser type and version
• Device information (type, operating system)
• Pages visited and time spent on pages
• Referring website and search terms
• Cookies and similar tracking technologies

2. How We Use Your Information

We use the information we collect for the following purposes:

2.1 Service Delivery

• To provide branding, design, and marketing services
• To communicate with you about your projects
• To send project updates, deliverables, and invoices
• To respond to your inquiries and support requests

2.2 Business Operations

• To process payments and manage billing
• To maintain and improve our website and services
• To analyze website usage and optimize user experience
• To comply with legal obligations and protect our rights

2.3 Marketing Communications

• To send you newsletters, blog posts, and industry insights (with your consent)
• To inform you about our services, promotions, and events
• To share relevant case studies and portfolio updates

You can opt out of marketing communications at any time by clicking the "unsubscribe" link in our emails or contacting us at hello@spellbrand.com.

3. How We Share Your Information

We do not sell, rent, or trade your personal information to third parties. We may share your information only in the following circumstances:

3.1 Service Providers

We work with trusted third-party service providers who assist us in operating our business, including:

• Web hosting and cloud storage providers
• Email marketing platforms
• Payment processors (Stripe, PayPal, etc.)
• Project management and collaboration tools
• Analytics and tracking services

These providers are contractually obligated to protect your information and use it only for the services they provide to us.

3.2 Legal Requirements

We may disclose your information if required by law or in response to valid legal requests, such as:

• Court orders or subpoenas
• Government investigations
• To protect our rights, property, or safety
• To prevent fraud or illegal activity

3.3 Business Transfers

If Spellbrand is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you via email or prominent website notice before your information becomes subject to a different privacy policy.

3.4 Collaborators and Partners

With your consent, we may share project-related information with specialized collaborators (designers, developers, copywriters) who work on your project. All collaborators are bound by confidentiality agreements.

4. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our website. Cookies are small text files stored on your device that help us:

• Remember your preferences and settings
• Understand how you interact with our website
• Improve website performance and functionality
• Deliver relevant content and advertisements

4.1 Types of Cookies We Use

• Essential Cookies: Required for basic website functionality
• Analytics Cookies: Help us understand website usage (e.g., Google Analytics)
• Marketing Cookies: Track your interests to show relevant ads
• Preference Cookies: Remember your settings and choices

You can control cookies through your browser settings. However, disabling cookies may affect website functionality.

5. Data Security

We implement industry-standard security measures to protect your personal information, including:

• SSL/TLS encryption for data transmission
• Secure cloud storage with encryption at rest
• Regular security audits and updates
• Access controls and authentication
• Employee training on data protection

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

6. Your Privacy Rights

Depending on your location, you may have the following rights regarding your personal information:

6.1 Access and Portability

You have the right to request a copy of the personal information we hold about you.

6.2 Correction

You can request that we correct inaccurate or incomplete information.

6.3 Deletion

You can request that we delete your personal information (subject to legal retention requirements).

6.4 Objection and Restriction

You can object to or restrict certain processing of your information, including marketing communications.

6.5 Opt-Out

You can opt out of marketing emails at any time by clicking "unsubscribe" or contacting us.

To exercise your rights, contact us at:

• Email: hello@spellbrand.com
• Phone: +1 (845) 233-6410
• Mail: 3979 Albany Post Road, Hyde Park, NY 12538

7. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. When we no longer need your information, we securely delete or anonymize it.

Typical retention periods:

• Client project data: 7 years (for legal and tax purposes)
• Marketing data: Until you opt out or request deletion
• Website analytics: 26 months (Google Analytics default)

8. Third-Party Websites

Our website may contain links to third-party websites (e.g., social media platforms, portfolio sites). We are not responsible for the privacy practices of these websites. We encourage you to review their privacy policies before providing any personal information.

9. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected information from a child, we will promptly delete it.

10. International Data Transfers

Spellbrand operates primarily in the United States, but we serve clients worldwide. If you are located outside the U.S., your information may be transferred to and processed in the United States or other countries where our service providers operate.

We ensure appropriate safeguards are in place for international data transfers, including:

• Standard contractual clauses
• Data processing agreements with service providers
• Compliance with applicable data protection laws

11. California Privacy Rights (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

• Right to know what personal information we collect and how it's used
• Right to delete your personal information (with exceptions)
• Right to opt out of the sale of personal information (we do not sell your data)
• Right to non-discrimination for exercising your privacy rights

To exercise your CCPA rights, contact us at hello@spellbrand.com.

12. European Privacy Rights (GDPR)

If you are located in the European Economic Area (EEA) or United Kingdom, you have rights under the General Data Protection Regulation (GDPR), including:

• Right to access, rectify, or erase your data
• Right to restrict or object to processing
• Right to data portability
• Right to withdraw consent
• Right to lodge a complaint with a supervisory authority

Our legal basis for processing your information includes:

• Consent: For marketing communications
• Contract: To provide our services
• Legitimate interests: To improve our services and protect our rights
• Legal obligation: To comply with laws and regulations

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of material changes by:

• Posting a prominent notice on our website
• Sending an email notification (for existing clients)
• Updating the "Last Updated" date at the top of this page

Your continued use of our services after changes are posted constitutes acceptance of the updated policy.

14. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

We are committed to protecting your privacy and will respond to your inquiries within 30 days.