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Brand Videos

Explore our collection of brand strategy videos and insights. Learn from case studies of successful brands like Tesla, Airbnb, and more.

The Gut Feeling That Built Tesla, Airbnb, and Every Billion-Dollar Idea

Charter School Enrollment is Broken - Here’s the Fix

Letting Claude build a landing page while I watch @Spanian eating steak in China!

15 July 2025

BRANDEM™ OS BEACON PILLAR

BRANDEM™ OS Framework Overview

BRANDEM™ OS Strategy Framework

How AirBnB’s Resonance Score shows you their master brand strategy

The ‘Know Your Customer’ Lie That’s Destroying Your Business

The Complete Tesla Brand Equation: How They Built 847 Truth Force

Why ‘Follow Your Passion’ Is Mathematically Stupid (MD01)

Luxury Brands Will NOT Collapse (Despite The China Scandal)

Why Powerful Delivery Transforms Markets While Features Get Ignored

NARRATIVE Pillar - How Top Founders Create Reality-Bending Narratives

AUTHORITY Pillar - Build Genuine Authority So Your Market Can’t Help But Follow

What Our Clients Say

Liana Alexander Raye

Liana Alexander Raye

Harlequin Starr International Styles

"Working with the Spellbrand team has been incredibly easy. Mash has a team of experts who are extremely visionary and pioneering, pulling together ideas and initial thoughts into an actual brand giving you options that you feel best align with your thought process. I have no idea how they created my brand based on the vague brief I gave them, but they have worked wonders and magic. Their design, attention to detail, willingness to ensure the final product is exceptional all counts towards a company who has the client at the forefront of mind at every step of the way. Spellbrand is my Number 1 go to for all branding, website and design concepts moving forward. I look at them as an extension to our marketing arm. Just brilliant."

Christian Nocera

Christian Nocera

Dapper Yankee

"Delighted to have used Spellbrand for our last project. The work was thorough and results excellent. For me it was such a pleasure to work with Mash who was able to keep up with all my last minute requests for small changes. Nothing was too much of a problem and I would have to say that its great to work with people who do actually put the customer needs first! One thing saying it, its another thing doing it – Thanks Mash!"

Raymond Chen

Raymond Chen

RLC Global Archicom, Singapore

"SpellBrand was very accommodating from the beginning of the design process even when we had distinct design ideas, being architect designers ourselves. Jeff responded with many preliminary style options based on our initial sketchy ideas, enabling us to zoom in on the specific feel we were looking for. From that point on, it was just refinement and the final logo was in our hands in a matter of days. We have used SpellBrand on other logos for my clients projects."

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