PreciBake Bernie: From 2D Mascot to 3D Character
Situation: Bringing 2D Mascot to Life in 3D
PreciBake is a software company specialized in baking. By using smart sensor technology they measure and detect thousands of data points during the baking process.
You can read more about the Brand Identity development we did for our client PreciBake in our previous case study. In this case portfolio item, we showcase the stunning 3D character we created for our client from the mascot design that we originally created in 2D.
The client was so happy with the final 2D mascot design that they commissioned Spellbrand to create a 3D version that can be used effectively in a series of animated promo videos where the character would tell the brand story in an effective and compelling way.
Task: Transform 2D Mascot into 3D Character
The challenge required:
- 3D transformation: Transform 2D mascot design into 3D character
- Animated videos: Create 3D character for animated promo videos
- Brand storytelling: Character tells brand story in effective and compelling way
- Visual consistency: Maintain consistency with original 2D mascot design
Action: Strategic Brand Development
Brand Strategy: From Pencil Sketches to 3D Character
We started with pencil sketches of the baguette character showing different styles and attitudes. The client selected the character that looked more like a baguette and also had an abstract “B” which is the first letter of the character’s name: Bernie!
We then created the inked and digitized version with stunning colors and effects. The client was so happy with the final mascot design that they commissioned Spellbrand to create a 3D version that can be used effectively in a series of animated promo videos where the character would tell the brand story in an effective and compelling way.
This strategic approach:
- Starts with sketches: Pencil sketches showing different styles and attitudes
- Creates baguette character: Character looks like baguette with abstract “B” for Bernie
- Develops digitized version: Inked and digitized version with stunning colors and effects
- Transforms to 3D: Client commissioned 3D version for animated promo videos
- Enables storytelling: Character tells brand story in effective and compelling way
3D Character Development Process
The initial 2D character was sketched by hand and then the digital vector version was created in Adobe Illustrator.
We used Photoshop to create the initial gray models and then added color and texture to create this amazing looking character that brings the humble baguette to life!
This development process works because:
- Hand sketching: Initial 2D character sketched by hand
- Vector version: Digital vector version created in Adobe Illustrator
- Gray models: Photoshop used to create initial gray models
- Color and texture: Added color and texture to create amazing character
- Baguette to life: Brings humble baguette to life in 3D
Result: 3D Character That Tells Brand Story
The 3D character design we created for PreciBake successfully transforms the 2D Bernie mascot into a stunning 3D character. The comprehensive brand transformation delivers:
Strategic Outcomes
- 3D transformation: Successfully transforms 2D mascot design into 3D character
- Animated videos: 3D character created for animated promo videos
- Brand storytelling: Character tells brand story in effective and compelling way
- Visual consistency: Maintains consistency with original 2D mascot design
- Complete character: Stunning colors, effects, and textures bring character to life
Implementation Success
Today, PreciBake uses this 3D character in animated promo videos to communicate their brand story. The character, which looks like a baguette with an abstract “B” representing Bernie, brings the humble baguette to life with stunning colors, effects, and textures, telling the PreciBake brand story in an effective and compelling way. The brand successfully positions PreciBake as a software company specialized in baking that uses smart sensor technology to measure and detect thousands of data points during the baking process, with a mascot character that brings the brand to life in 3D.
