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Hyderabad Sweet Shop Logo Design
Brand Strategy Case Study

Hyderabad Sweet Shop Logo Design

Brand StrategyBrand IdentityLogo Design
Hyderabad Sweet Shop Logo Design
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G Pulla Reddy Sweets: From Small Shop to Retail Chain

The Heritage: A Story of Confidence and Perseverance

During the last few decades of british rule, when Kurnool was the erstwhile capital of Andhra Pradesh, Late Sri G PullaReddy Garu, a school drop-out, came to Kurnool from a nearby village with bare hands, but with a heart full of confidence.

With the great support and idea of his uncle Sri Kasireddy, GPR commenced a small sweet shop in the old town-market of Kurnool.

This heritage works because:

  • Confidence: Came with bare hands but heart full of confidence
  • Support: Great support and idea from uncle Sri Kasireddy
  • Small beginnings: Started small sweet shop in old town-market
  • Growth story: From small shop to retail chain

G Pulla Reddy Sweets brand identity and logo design

G Pulla Reddy Sweets brand identity system

G Pulla Reddy Sweets logo design applications

G Pulla Reddy Sweets complete brand identity

G Pulla Reddy Sweets visual identity guidelines

G Pulla Reddy Sweets brand applications

Growth: From Small Shop to Retail Chain

Today, they are a Retail chain comprising of 10 outlets in Andhra Pradesh. They take pride to say that no one misses purchasing sweets from our shops for their family and friends on their visit to Hyderabad.

Rebranding: Entering the Next Phase

When G Pulla Reddy Sweets wanted to rebrand themselves and enter the next phase of their growth, they turned to Spellbrand to create a stunning new and modern logo design that is nothing like any other sweet shop logo in India! The result as you can see is a beautiful new logo brings the new vision of G Pulla Reddy Sweets to life and sets the stage for the rest of the branding.

This rebranding works because:

  • Modern design: Stunning new and modern logo design
  • Unique positioning: Nothing like any other sweet shop logo in India
  • New vision: Brings new vision of G Pulla Reddy Sweets to life
  • Growth phase: Sets stage for next phase of growth

Results: A Brand That Stands Out

The brand identity we created for G Pulla Reddy Sweets successfully rebrands them from a small sweet shop to a retail chain with 10 outlets in Andhra Pradesh. The stunning new and modern logo design that is nothing like any other sweet shop logo in India brings the new vision of G Pulla Reddy Sweets to life and sets the stage for the rest of the branding, positioning them as a brand that no one misses purchasing sweets from when visiting Hyderabad.

Today, G Pulla Reddy Sweets uses this brand identity to attract customers visiting Hyderabad, positioning them as a retail chain with 10 outlets in Andhra Pradesh that takes pride in saying no one misses purchasing sweets from their shops for their family and friends, with a modern logo design that sets them apart from other sweet shops in India.

What our clients say

Jenny Richard

Jenny Richard

Woods Of Fairfax

"Working with the team at Spellbrand has been fantastic! I spent time researching companies that would help me build brands for each asset that are all in different locations and more specifically build a brand that could help tell each of their unique stories. Spellbrand did just that. The process was easy. To provide them with my initial thoughts through a nicely-outlined input form they sent to me and they took that information and created a number of awesome designs. I was able to incorporate "the story" easily with a design we selected. I'm excited to get it into action and see what's in store for the next project. Also, each person I worked with has been super responsive, knowledgeable, and awesome to work with! Kudos to Mash, Mike, and Eva! I really enjoy working with you!"

Liana Alexander Raye

Liana Alexander Raye

Harlequin Starr International Styles

"Working with the Spellbrand team has been incredibly easy. Mash has a team of experts who are extremely visionary and pioneering, pulling together ideas and initial thoughts into an actual brand giving you options that you feel best align with your thought process. I have no idea how they created my brand based on the vague brief I gave them, but they have worked wonders and magic. Their design, attention to detail, willingness to ensure the final product is exceptional all counts towards a company who has the client at the forefront of mind at every step of the way. Spellbrand is my Number 1 go to for all branding, website and design concepts moving forward. I look at them as an extension to our marketing arm. Just brilliant."

Raymond Chen

Raymond Chen

RLC Global Archicom, Singapore

"SpellBrand was very accommodating from the beginning of the design process even when we had distinct design ideas, being architect designers ourselves. Jeff responded with many preliminary style options based on our initial sketchy ideas, enabling us to zoom in on the specific feel we were looking for. From that point on, it was just refinement and the final logo was in our hands in a matter of days. We have used SpellBrand on other logos for my clients projects."

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